Vizrt Introduces AI-powered Augmented Reality Tools

Vizrt has unveiled two new solutions designed to transform corporate communications on Zoom, bringing broadcast-quality visuals and AI-powered augmented reality to Zoom Meetings and Zoom Rooms. Developed in partnership with Zoom, the AI-first collaboration platform, the new tools aim to deliver more immersive and engaging experiences for internal and external audiences worldwide.

The launch of InteractifAI and CaptivAIte enables organisations across all industries to enhance product launches, training webinars, town halls and executive presentations by replacing traditional slides with dynamic, interactive visuals that increase engagement and drive action.

"Impactful communications mean cutting through the noise and clearly positioning what matters. In this increasingly digital and virtual world, teams are inundated with messages, back-to-back meetings, and presentations," said Rohit Nagarajan, CEO of Vizrt. "People don't need more noise, they need clarity. Visual elements that illustrate and contextualize information help overcome those barriers, so vision becomes strategy, and strategy inspires action."

Designed for ease of use, InteractifAI allows everyday Zoom users to add professional, personalised graphics directly onto participant video streams. Using one-click templates and an intuitive interface, presenters can overlay branded visuals such as names, job titles and graphics, helping replace static slides with more engaging content. As a Zoom App built on the Surface Framework, InteractifAI runs directly alongside Zoom Meetings, giving participants immediate access to broadcast-quality visuals.

The solution also allows hosts to integrate live visual elements into meetings, including logos, speaker details, agendas, QR codes and data sourced from social media, online documents and multiple file formats. These elements can be added without disrupting the presenter's on-screen presence, enabling fully interactive meetings while maintaining focus on delivery.

CaptivAIte brings AI-powered augmented reality into Custom AV Zoom Rooms, transforming physical meeting spaces into professional-grade studios. The solution integrates AR graphics directly into Zoom Rooms and is designed for simplicity, from initial setup through to live presentation.

Powered by Vizrt's AI Keyer technology, CaptivAIte removes the need for complex green screen setups by enabling real-time, data-driven AR graphics and remote contributor teleportation. This allows presenters to replace flat slide decks with immersive visual elements that enhance storytelling and audience engagement.

The release follows the recent integration of NDI, the AV-over-IP connectivity standard, into Zoom’s products. By leveraging NDI features within Custom AV Zoom Rooms, the workflow enables presenters to focus on their message while maximising production value and viewer engagement.

www.vizrt.com