MNC Software Appoints Adi Itzhaki As Sales Executive

MNC Software has appointed Adi Itzhaki as Sales Executive, with the move taking effect immediately.

The appointment strengthens the company's international commercial team as it looks to build on accelerating global demand following a record-breaking year in 2025.

In his new role, Itzhaki will oversee both direct sales and partner development, supporting MNC Software’s international growth strategy. His remit includes developing new revenue opportunities and expanding relationships with broadcasters, telecoms operators, service providers, OTT platforms and emerging media organisations. He will also work closely with customers adopting MNC’s monitoring and control platform while helping to grow the company’s partner ecosystem in key global markets.

Itzhaki brings more than 20 years of experience in broadcast media and technology. Most recently, he held senior commercial positions at TAG Video Systems, serving as VP of Sales for EMEA and APAC as well as VP of Business Development for EMEA, where he drove the adoption of software-defined IP monitoring and UHD multiviewer solutions. Earlier in his career, he was Sales Director at SES Satellites, where he expanded MX1 sales across Central and Eastern Europe, developed channel partnerships and represented the company at major industry events.

"MNC Software is redefining how broadcasters and media organisations approach monitoring and control. The architecture, scalability and operational efficiency of the Mosaic platform clearly sets it apart from legacy solutions. I'm excited to join the team at a time of strong momentum and to help customers and partners unlock the full value of MNC's technology," said Adi Itzhaki, sales executive of MNC Software.

Darren Frearson, CEO of MNC Software, said the company is seeing rapid market adoption as broadcasters move away from traditional systems. "The industry is rapidly moving away from legacy monitoring and control solutions in favour of MNC’s modern system architecture. Broadcasters are quickly recognising the operational benefits of our platform while significantly reducing both ongoing and lifetime costs," he said. "We are experiencing substantial market growth, and Adi's market knowledge, technical background and commercial experience will be instrumental as we scale our global footprint."

MNCSoftware.com