Dielectric And SCMS Achieve Key Sales Milestones In Second Year Of Partnership

Dielectric and Southern California Media Services (SCMS) reported significant sales milestones in the second year of their partnership, positioning the companies for continued momentum into 2026 and beyond.

Driven by renewed investment in FM infrastructure, tower consolidation, and a collaborative customer service model, the partnership exceeded expectations in FM antenna and combiner sales.

Dielectric's FM antenna sales surpassed 100 units for the first time in 24 years through the third quarter of 2025, a result largely attributed to SCMS’s strong customer relationships, experienced sales team, and personalised approach. In addition, the partnership achieved a record annual total for FM manifold combiner sales, including more than 20 units sold to a national FM broadcast network in Africa.

"2025 has been a big year for RF investment, outpacing studio investment by a substantial margin," said Matt Cauthen, SCMS, Dielectric. "Some of that is cyclical relative to the aging of RF plants. Perhaps more interesting is how changes within the tower business are buoying antenna sales. That largely has to do with broadcasters moving to new tower locations, sometimes to improve market coverage and increasingly for consolidation purposes. Dielectric's innovation cycle has been ahead of curve to address these trends."

Demand for Dielectric's manifold combiners has been especially strong alongside large FM master antenna systems, both of which are increasingly deployed for tower consolidation projects. As major tower companies attract more broadcast tenants, towers are often required to support 10 or more FM signals, driving the need for master systems capable of handling multiple stations on shared infrastructure. Dielectric introduced a modernized line of manifold combiners in 2024 and followed with the launch of its RingMaster Series of FM master antennas in 2025, including a 10-station RingMaster antenna system paired with a manifold combiner for a Vertical Bridge tower site in the Dallas–Fort Worth, Texas, market.

SCMS has also sold RingMaster antenna systems installed on towers in Tallahassee and Gainesville, Florida, as well as Newport News, Virginia. Cauthen noted that Dielectric antennas were specified for several disaster recovery projects, citing the company's ability to accelerate manufacturing and delivery timelines.

"Our partnership with SCMS has been impactful in many ways, including their ability to bring us into more FM projects earlier in the cycle," said Keith Pelletier, President, Dielectric. "That alone has driven sales of our RingMaster antennas, which we introduced in June, far earlier than anticipated. It’s necessary to have real-world examples of new and innovative technology working in the field to drive sales, and we already have several RingMaster systems installed and functional thanks to the SCMS team. We also see a bright future with SCMS for our TV business as we anticipate an increase in ATSC 3.0 network rollouts come 2027."

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