Paramount+ Signs Landmark Partnership With Arsenal

Paramount+ has become an Official Partner of Arsenal in a landmark global deal that brings together top-flight football and major entertainment franchises.

The partnership will see Arsenal players, club legends and supporters take part in campaigns celebrating some of Paramount+'s biggest series, including Landman, starring Billy Bob Thornton, Demi Moore and Sam Elliott, and Guy Ritchie's hit MobLand, featuring Tom Hardy, Helen Mirren and Pierce Brosnan.

As part of the collaboration, Arsenal and Paramount+ will deliver a series of social media campaigns, with Paramount+ branding also set to feature prominently across Emirates Stadium on men's and women's matchdays. Supporters will see the streaming service showcased on big screens, through matchday programme features and via in-stadium activations.

To mark the launch, a bespoke co-branded content piece titled For the Love of the Team has been released, narrated by Arsenal legend Thierry Henry.

"We're beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion," said Marco Nobili, Executive Vice President and International General Manager of Paramount+. "With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we're creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond."

The collaboration will continue throughout the 2025–2026 season, with future campaigns aligning with major Paramount+ releases. The first, launching this November to mark the return of Taylor Sheridan’s Landman, will feature first-team players appearing alongside lifelong Arsenal fan and influencer Sharky, as well as Eberechi Eze, William Saliba and Gabi Martinelli.

Subsequent content will highlight other Paramount+ shows and include appearances from both Arsenal’s men's and women's first-team players.