Dolby And Bay Area Host Committee Team Up For Immersive Super Bowl LX Experiences

The Bay Area Host Committee (BAHC) has unveiled a wide-ranging collaboration with Dolby, a leader in immersive and real-time entertainment, naming the company an Official Signature Partner for Super Bowl LX and the accompanying week-long festivities taking place across the Bay Area in February 2026.

"The Bay Area is synonymous with innovation, creativity, and world-class experiences—values that are at the heart of our partnership with Dolby," said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. "Together, we will set a new bar for how technology can enhance major sporting events, while also investing in the people and communities that make this region so special."

Drawing on decades of expertise, Dolby will demonstrate how Dolby Vision®, Dolby Atmos®, and Dolby OptiView™—its new cloud video and streaming platform—enable immersive, real-time and more interactive streaming that boosts engagement and brings fans closer to the sport and entertainment they love. These innovations will underpin key events and community moments linked to Super Bowl LX, underscoring Dolby's focus on quality, creativity and connection in live entertainment.

"The Bay Area Host Committee is shining a light on the region as a global stage for innovation, emotion, and connection," said Kevin Yeaman, President and CEO, Dolby Laboratories. "At Dolby, we're redefining how fans experience those moments through technologies that bring entertainment, culture, and community to life in new ways. By partnering with the Bay Area Host Committee, we’re showcasing how Dolby's latest innovations open a new chapter for live and interactive streaming experiences right here in our own backyard, where innovation, creativity, and community intersect."

As part of the agreement, Dolby will be the Premier Partner of the BAHC Super Bowl LX Innovation Summit Presented by YouTube, a centrepiece of the week-long programme celebrating the Bay Area's culture of creativity and technology. The Summit will feature immersive demonstrations, thought-leadership sessions and interactive installations, highlighting how Dolby is shaping the next wave of real-time and interactive experiences across sport and entertainment.

Dolby will also serve as Presenting Partner of the BAHC Kickoff Party at Dolby's San Francisco headquarters on Thursday, 5 February 2026, where invited guests will get hands-on with exclusive demos and experiences powered by Dolby Vision, Dolby Atmos and Dolby OptiView.

Throughout the week of the championship game, fans and visitors can expect a series of immersive activations and events across the region. In partnership with Dolby Cares, these initiatives will showcase how technology and community can come together to create opportunity and lasting impact. The collaboration also includes a branded content series celebrating innovation and community across the Bay Area.

Together, Dolby and the Bay Area Host Committee aim to demonstrate how the intersection of innovation, creativity and community defines the Bay Area—and the future of live entertainment.

www.dolby.com