EMAV Announces VP XR Studio

EMAV, part of the Media Capital Group, has announced a cutting-edge Virtual Production (VP XR) studio featuring LED technology from Alfalite, Europe's only LED display manufacturer.

Integrated by VANTeC DANMON GROUP Portugal, the project marks a major step forward for the country’s film, television, and advertising industries, and reinforces Portugal’s position within the growing Iberian virtual production landscape.

The new facility features a 25x5-metre Alfalite Modularpix Pro 1.9 ORIM VP XR LED wall and an 8x5-metre Modularpix Pro 3.9 HB VP XR LED ceiling, powered by Pixotope’s real-time graphics engine and TrackMen camera tracking systems. This advanced setup enables the creation of hyper-realistic virtual environments for film, TV series, commercials, music videos, and live events.

"The Alfalite panels met all our expectations. The colour reproduction is precise and uniform across the surface, and the flexibility in brightness and contrast lets us work with different lighting setups without compromising quality," said Jorge Faria, Advisor to the General Management at EMAV. "The installation process was fast thanks to Alfalite’s team, and VANTeC’s experience in configuring the entire system was crucial. We finished our first production with excellent results—what would have taken days outdoors was achieved in a fraction of the time inside the studio."

"We would also highlight the quality of the entire ecosystem. The reliability of the engines and the LED panels left our Director of Photography and Director very satisfied with the images captured in the virtual set. We've gained a powerful tool that will allow us to save time and maintain full control over every scene we choose to shoot virtually."

According to Jaime Amores, Product Manager at VANTeC, the EMAV project is "a clear example of advanced technological integration and collaboration between multiple systems". He highlights "the perfect compatibility of Alfalite’s LED panels with Pixotope's rendering and tracking infrastructure, ensuring a seamless match between real and virtual elements."

VANTeC chose Alfalite for its proven quality, experience in virtual production environments, and its European manufacturing base. "From the early stages, Alfalite's team showed strong technical expertise and a collaborative spirit, which made the integration process smooth. The reliability of the product and the confidence in their technical support were decisive factors," added Amores.

For Luis Garrido, Executive Director of Alfalite, the project reflects the power of collaboration and shared expertise across the European AV industry: "This installation at EMAV is not just about LED technology—it's about empowering creative professionals with a reliable, precise, and adaptable tool. The project was made possible thanks to our partner in the Portuguese VP XR market, VANTeC DANMON GROUP Portugal, who led a remarkable initiative to advance virtual production in the country, together with our trusted collaborators Pixotope, Tangram Solutions, and Raised by Monsters."

"Working hand in hand with these partners and EMAV was an extraordinary experience, and we’re proud to see our displays contributing to Portugal’s growing leadership in next-generation production."

alfalite.com