Imagine Communications To Acquire Pixel Power

Imagine Communications has entered into a definitive agreement to acquire Pixel Power Ltd, a wholly owned subsidiary of Rohde & Schwarz.
The move will expand Imagine's portfolio, positioning it to deliver the most comprehensive suite of live production and layout solutions available to broadcast consumers. At the same time, Rohde & Schwarz will sharpen its focus on its core business areas: Test & Measurement, Technology Systems and Networks & Cyber Security. The transaction is expected to close in 2025, pending standard regulatory and closing approvals.
Imagine and Pixel Power have a shared vision for the IP- and cloud-based future of broadcast and digital streaming markets. This strategic acquisition enables Imagine to immediately broaden its live production ecosystem and playout offerings via integration of Pixel Power’s software-defined, deploy-anywhere platforms — bringing together complementary approaches, technologies, and engineering expertise that will provide customers with deeper integration possibilities and a broader set of tools to meet every need.
The addition of Pixel Power's PRISMON multiviewer, which delivers powerful master control and cloud capabilities, will complement the ultra-low-latency production capabilities of Imagine’s popular SNP Multiviewer and enable Imagine to offer the most comprehensive portfolio of IP and IP-hybrid multiviewer solutions available on the market.
With a development team based in Cambridge, England, Pixel Power has a rich history in graphics and playout workflows and advanced multiviewer and monitoring systems. Imagine will maintain the Cambridge facility, combine Pixel Power’s existing support with Imagine’s renowned care and services team, and fully support all current global customers and the installed base for Pixel Power’s PRISMON, Gallium, and StreamMaster platforms.
Pixel Power customers and partners can expect the same level of service, now backed by Imagine's focused broadcast industry resources and expertise. All parties are firmly focused on continuity and are working together to ensure a smooth and collaborative transition.
Imagine Communications will be demonstrating Pixel Power products for the first time at NAB Show NY 2025 (Oct. 22-23, Javits Center, NYC, Booth #137).