Zixi Appoints New Sales Director, West Coast

Zixi has appointed Greg Cox as Sales Director, West Coast.

This strategic hire reinforces Zixi's commitment to expanding market presence and accelerating customer success across North America’s fastest-growing media technology markets.

In his new role, Cox will spearhead sales initiatives across the western United States, focusing on deepening relationships with broadcasters, sports leagues, streaming platforms, and enterprise clients. His appointment comes as demand for reliable, scalable IP video solutions continues surging across live sports, news, and entertainment sectors.

Cox will be responsible for expanding Zixi's footprint among tier-one broadcasters and streaming services, accelerating adoption of Zixi's cloud-native video delivery platform, building strategic partnerships with systems integrators and technology vendors, and supporting complex media workflow transformations for enterprise clients.

Cox brings over two decades of proven success in media and entertainment technology, with a unique blend of deep technical expertise and strategic business acumen. Throughout his career, he has consistently delivered measurable results for organizations seeking to optimise operations, reduce infrastructure costs, and achieve substantial ROI from technology investments.

His experience spans leadership roles across major solution providers and service organisations, where he has successfully led cross-functional teams through complex technology transformations, guided enterprise clients through mission-critical workflow migrations, delivered multi-million dollar revenue growth in competitive markets, and built lasting partnerships that drive long-term business value.

"I'm thrilled to join Zixi at such a pivotal moment in the industry's evolution," said Greg Cox, Sales Director, West Coast, Zixi. "The shift toward IP-based video delivery is accelerating, and Zixi's reputation for pushing boundaries in live video reliability and performance is unmatched. I look forward to partnering with clients and industry leaders to unlock new efficiencies and opportunities that drive real business transformation in media operations."

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