OTT Studio Selects Amagi ADS PLUS

Amagi has announced that OTT Studio has selected Amagi ADS PLUS as its exclusive monetisation partner for its Connected TV (CTV) ad inventory.

This partnership spans OTT Studio's growing portfolio of FAST (Free Ad-Supported Streaming Television) channels and its major entertainment apps, including Free Movies Plus, Christmas Plus and others.

OTT Studio has a vast footprint with several app installs across top CTV platforms. Their FAST channels and content are also distributed ubiquitously across all major aggregators. Featuring many thousands of blockbuster movies and hit TV Series, OTT Studio's inventory is prime for advertisers looking to run against premium brand-safe content. Amagi's deep integration into OTT Studio's infrastructure intends to make it the ideal partner to activate monetisation using upstream metadata, audience signals, and channel context, unlocking smarter, more targeted advertising across platforms.

Srinivasan KA, Co-founder and President – Global Business, said: "FAST channels and CTV apps are struggling to drive ad revenues and to stand out with advertisers amongst a long list of content choices. Our work with OTT Studio underscores the value and growing importance of aligning monetisation with platform architecture and audience experience. By leveraging ADS PLUS across their full CTV portfolio, OTT Studio is integrating monetisation into the core of its content and distribution strategy — using data, delivery context, and scale to drive ad experience without potentially compromising on user experience."

Amagi ADS PLUS is a premium CTV marketplace for advertisers that connects television networks, content owners, video platforms, and advertisers. This marketplace is a comprehensive solution that helps advertisers reach streaming audiences effectively while giving television networks control and transparency enabling revenue growth. It combines data, delivery, and monetisation on a single platform. Amagi ADS PLUS connects advertisers to premium ad inventory across a wide range of content, such as news, sports, and entertainment, which is available on worldwide streaming platforms. With context-aware advertising enabled by advanced data and AI, advertisers can place impactful ads that match the content and their audience's interests.

"As we scale our portfolio of FAST channels and streaming apps, it has become increasingly important to align monetisation with the core infrastructure of our operations. Amagi's platform already powers much of our content delivery, which makes it a logical partner to extend into monetisation. Their ability to activate metadata-rich ad inventory with operational efficiency gives us the flexibility to grow while maintaining control over both revenue and viewer experience," James Patrick, Co-Founder of OTT Studio, said.

OTT Studio has been a long-standing customer of Amagi's cloud-based SaaS solutions, using its platform and products to manage playout, delivery, and operations across a large portfolio of FAST channels and streaming apps. Given this deep integration, extending the relationship to include end-to-end monetisation through Amagi ADS PLUS is a natural next step as the monetisation strategy becomes both more targeted and operationally efficient.

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