Hearst Networks UK Announce New Sponsorship Partnership

Hearst Networks UK have announced a new sponsorship partnership for Sky HISTORY and Sky HISTORY2 with Ancestry, the global leader in family history and consumer genomics. As a previous client of the brand, this renewed collaboration between the two iconic brands will once again blend the power of storytelling to inspire audiences to explore their heritage and uncover their personal histories.

As part of this new partnership, Ancestry will be the channel sponsor for Sky HISTORY and Sky HISTORY2, enriching the experience of both brands’ audiences by connecting historical events featured in our programming to their very own family stories. This collaboration will create a deeper connection to history, inspiring curiosity and exploration into personal legacies.

The sponsorship will include elements across both linear and VOD platforms, and targeted digital activity designed to deepen audience engagement, which will amplify Ancestry’s presence among UK audiences who are enthusiastic about history, heritage, and human stories.

"We are delighted to partner with Ancestry, a brand that shares our passion for history and storytelling," said Marianna Kritikos, VP Commercial Advertising and Partnerships at Hearst Networks EMEA. "Together, we aim to bridge the gap between historical narratives and personal discovery, empowering individuals with insights into their past."

"We're delighted to renew our previously successful partnership with Sky HISTORY," said Russell James, UK Country Director at Ancestry. "There is an obvious and powerful connection between our brands, and this represents a great opportunity to tell an engaged audience about the personal stories Ancestry can reveal."

The partnership was developed in collaboration with Sky Media, reflecting the strong relationship and shared commitment to impactful brand integrations across the Hearst Network portfolio. The campaign will launch from July 2025, and run till the end of the year, across Sky HISTORY's linear and on-demand platforms, with extended reach via Hearst's powerful digital and social ecosystems.

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