Sky Relaunches Its VIP Loyalty Programme

Sky is relaunching its hugely popular VIP loyalty programme, now bigger, better and packed with over 3 million rewards and experiences for customers across the UK this year. Available to all Sky customers via the My Sky app, the revamped Sky VIP programme offers more perks than ever before - from weekly treats, to shopping savings, epic sports rewards and unforgettable experiences.

With millions of customers already enjoying exclusive benefits on Sky VIP, the upgraded programme is designed to offer even more value, with exciting new rewards added regularly. The longer customers stay with Sky, the better the rewards become – including personalised perks tailored to the products and services they have.

What's new in Sky VIP?
Exclusive weekly treats from top brands
For the first time ever, Sky has teamed up with Sainsbury's, one of the UK's favourite supermarkets, to bring delicious rewards from their premium Taste the Difference range. There are almost 2 million treats to give away, including Taste the difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths. New treats drop every week from 9 July.

Free movies every week
Enjoy even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available for free on Sky Store from 14 July. Plus, there will be opportunities to bag free trial passes to some of the biggest streaming apps.

Big discounts on loved brands
Sky customers can unlock exclusive, best-in-market discounts on some of the UK’s most-loved brands including Puma, Hearst, JBL, and Purdy & Fig. This July, enjoy savings with HelloFresh, LG, and Parkdean Resorts and many more. And that's just the start. There are regular offers across sportswear, entertainment, gaming, and home décor, helping customers save more on the things they love.

Epic experiences
Sky VIP offers access to unforgettable experiences such as tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips.

The biggest rewards in sport
Sky Sports customers can now get a free 12-month subscription to The Athletic, access to once-in-a-lifetime experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from premium brands including Fanatics, Callaway Golf and Castore. Plus, there are around 100,000 tickets up for grabs for the most exciting events in sport and exclusive offers on activities with partners like Powerleague and Sixes.

More from Sky
Sky VIPs enjoy exclusive extras on their existing Sky products, with perks that get better the longer they stay.