Broadcast News
04/07/2025
ITV Teams Up With Guinness

ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of matches during UEFA Women's EURO 2025.
ITV's descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere far beyond the standard broadcast commentary.
The service will be available during ITV's coverage of all England and Wales matches throughout the tournament, starting with England v France on Saturday 5 July on ITV1 and STV.
The new audio commentary builds on the success of ITV and Guinness partnering to bring audio descriptive commentary for the past two years during the Guinness Men’s Six Nations Championship - the first time the technology had been used for a UK broadcast sporting event. It is accessed simply by turning on the audio description function on a TV.
The commentary will be provided by Dave Rogers and Joe Byrnes, both highly experienced audio descriptive sports commentators.
Every match of this year’s tournament will air on ITV1, ITVX and STV, with matches that are on at the same time broadcast on ITV4.
ITV will broadcast England's first match of the tournament against France on Saturday 5th July from 7pm, as well as their last match of the Group Stage against home nations rival, Wales, on Sunday 13th July from 7pm. ITV will also broadcast Wales’ match against France in Group D on Wednesday 9th July from 7pm.
ITV will broadcast one of the Quarter Finals and have first pick of one of the Semi-Final games. The Final of the tournament will be on Sunday 27th July on ITV1, ITVX, STV and STV Player.
Nick Payman, Head of Guinness, said: "We are incredibly proud to extend our partnership with ITV to bring live audio descriptive commentary to the UEFA Women's EURO 2025. This initiative builds on Guinness's commitment to making sport as inclusive and accessible as possible, ensuring that even more fans can experience this summer's tournament."
Mark Trinder, ITV Director of Commercial Sales and Partnerships said: "We had an overwhelmingly positive response to ITV's live descriptive commentary during the last two Six Nations Championships and I’m thrilled our partnership with Guinness means that we can extend it to the biggest sporting event of this summer. Live descriptive commentary means that families and friends with varying accessibility needs can finally enjoy live coverage together, making sports more inclusive for everyone."
www.itv.com
ITV's descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere far beyond the standard broadcast commentary.
The service will be available during ITV's coverage of all England and Wales matches throughout the tournament, starting with England v France on Saturday 5 July on ITV1 and STV.
The new audio commentary builds on the success of ITV and Guinness partnering to bring audio descriptive commentary for the past two years during the Guinness Men’s Six Nations Championship - the first time the technology had been used for a UK broadcast sporting event. It is accessed simply by turning on the audio description function on a TV.
The commentary will be provided by Dave Rogers and Joe Byrnes, both highly experienced audio descriptive sports commentators.
Every match of this year’s tournament will air on ITV1, ITVX and STV, with matches that are on at the same time broadcast on ITV4.
ITV will broadcast England's first match of the tournament against France on Saturday 5th July from 7pm, as well as their last match of the Group Stage against home nations rival, Wales, on Sunday 13th July from 7pm. ITV will also broadcast Wales’ match against France in Group D on Wednesday 9th July from 7pm.
ITV will broadcast one of the Quarter Finals and have first pick of one of the Semi-Final games. The Final of the tournament will be on Sunday 27th July on ITV1, ITVX, STV and STV Player.
Nick Payman, Head of Guinness, said: "We are incredibly proud to extend our partnership with ITV to bring live audio descriptive commentary to the UEFA Women's EURO 2025. This initiative builds on Guinness's commitment to making sport as inclusive and accessible as possible, ensuring that even more fans can experience this summer's tournament."
Mark Trinder, ITV Director of Commercial Sales and Partnerships said: "We had an overwhelmingly positive response to ITV's live descriptive commentary during the last two Six Nations Championships and I’m thrilled our partnership with Guinness means that we can extend it to the biggest sporting event of this summer. Live descriptive commentary means that families and friends with varying accessibility needs can finally enjoy live coverage together, making sports more inclusive for everyone."
www.itv.com
Top Related Stories
Click here for the latest broadcast news stories.
03/02/2025
ITV Partners With Guinness
ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of four matches during the Guinness Men's Six Nations
ITV Partners With Guinness
ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of four matches during the Guinness Men's Six Nations
13/12/2024
ITV And YouTube Announce New Partnership
ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube's partner programme enabling hundreds
ITV And YouTube Announce New Partnership
ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube's partner programme enabling hundreds
09/06/2025
ITV Launches New Channel 'ITV Quiz'
It's quiz a clock, round the clock for fans of the genre as ITV has announced the launch of a brand-new quiz channel - ITV Quiz - a dedicated destinat
ITV Launches New Channel 'ITV Quiz'
It's quiz a clock, round the clock for fans of the genre as ITV has announced the launch of a brand-new quiz channel - ITV Quiz - a dedicated destinat
22/01/2025
ITN And ITV Announce Laura Wilshaw As Editor Of ITV News
ITN and ITV have appointed Laura Wilshaw as the new Editor of ITV News. In this role, Laura will oversee all of ITV's acclaimed national news programm
ITN And ITV Announce Laura Wilshaw As Editor Of ITV News
ITN and ITV have appointed Laura Wilshaw as the new Editor of ITV News. In this role, Laura will oversee all of ITV's acclaimed national news programm
28/03/2024
ITV, ITV Studios and Coronation Street Appoints Series Producer
Kate Brooks has been appointed the new Producer for Coronation Street. Kate will begin her role in April 2024 reporting to the newly appointed Executi
ITV, ITV Studios and Coronation Street Appoints Series Producer
Kate Brooks has been appointed the new Producer for Coronation Street. Kate will begin her role in April 2024 reporting to the newly appointed Executi
12/01/2024
ITV And ITV Studios Appoints Executive Producer For Continuing Drama
ITV and ITV Studios has appointed Iain MacLeod as Executive Producer for Continuing Drama. With immediate effect, Iain will be responsible for leading
ITV And ITV Studios Appoints Executive Producer For Continuing Drama
ITV and ITV Studios has appointed Iain MacLeod as Executive Producer for Continuing Drama. With immediate effect, Iain will be responsible for leading
02/02/2023
ITV Launches ITV Academy
ITV has announced the launch of the ITV Academy to address current and future skills gaps. Sonny Hanley – whose career at ITV has spanned over 20 year
ITV Launches ITV Academy
ITV has announced the launch of the ITV Academy to address current and future skills gaps. Sonny Hanley – whose career at ITV has spanned over 20 year
25/03/2022
Ninja Warrior UK To Return To ITV And ITV Hub
Ninja Warrior UK is about to get tougher as a revamped, high octane new season returns to ITV and ITV Hub. Potato, the award-winning ITV Studios label
Ninja Warrior UK To Return To ITV And ITV Hub
Ninja Warrior UK is about to get tougher as a revamped, high octane new season returns to ITV and ITV Hub. Potato, the award-winning ITV Studios label
12/03/2009
ITV Global Scoops Up BBC Children's Favourite 'Big And Small' For ITV DVD
ITV DVD, the UK home entertainment label at ITV Global Entertainment has secured the UK DVD rights for Big and Small, the top rating BBC Children's se
ITV Global Scoops Up BBC Children's Favourite 'Big And Small' For ITV DVD
ITV DVD, the UK home entertainment label at ITV Global Entertainment has secured the UK DVD rights for Big and Small, the top rating BBC Children's se
09/01/2008
ITV Appoints President And MD Of ITV Worldwide
ITV have appointed Peter Iacono as President and Managing Director of ITV Worldwide, which includes ITV’s international exploitation and ventures divi
ITV Appoints President And MD Of ITV Worldwide
ITV have appointed Peter Iacono as President and Managing Director of ITV Worldwide, which includes ITV’s international exploitation and ventures divi
16/02/2006
ITV appoints William Van Rest Controller of ITV Play
ITV has announced the appointment of William van Rest as Controller of ITV Play, the home of ITV’s ‘participation TV’ programming. Van Rest will assum
ITV appoints William Van Rest Controller of ITV Play
ITV has announced the appointment of William van Rest as Controller of ITV Play, the home of ITV’s ‘participation TV’ programming. Van Rest will assum
13/07/2001
ITV LAUNCH ITV DIGITAL
FROM JULY 11, ITV Digital is the new name for ONdigital. ITV Digital is ITV’s pay television platform, leveraging the strength of the ITV brand, and b
ITV LAUNCH ITV DIGITAL
FROM JULY 11, ITV Digital is the new name for ONdigital. ITV Digital is ITV’s pay television platform, leveraging the strength of the ITV brand, and b
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay