ITV Teams Up With Guinness

ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of matches during UEFA Women's EURO 2025.

ITV's descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere far beyond the standard broadcast commentary.

The service will be available during ITV's coverage of all England and Wales matches throughout the tournament, starting with England v France on Saturday 5 July on ITV1 and STV.

The new audio commentary builds on the success of ITV and Guinness partnering to bring audio descriptive commentary for the past two years during the Guinness Men’s Six Nations Championship - the first time the technology had been used for a UK broadcast sporting event. It is accessed simply by turning on the audio description function on a TV.

The commentary will be provided by Dave Rogers and Joe Byrnes, both highly experienced audio descriptive sports commentators.

Every match of this year’s tournament will air on ITV1, ITVX and STV, with matches that are on at the same time broadcast on ITV4.

ITV will broadcast England's first match of the tournament against France on Saturday 5th July from 7pm, as well as their last match of the Group Stage against home nations rival, Wales, on Sunday 13th July from 7pm. ITV will also broadcast Wales’ match against France in Group D on Wednesday 9th July from 7pm.

ITV will broadcast one of the Quarter Finals and have first pick of one of the Semi-Final games. The Final of the tournament will be on Sunday 27th July on ITV1, ITVX, STV and STV Player.

Nick Payman, Head of Guinness, said: "We are incredibly proud to extend our partnership with ITV to bring live audio descriptive commentary to the UEFA Women's EURO 2025. This initiative builds on Guinness's commitment to making sport as inclusive and accessible as possible, ensuring that even more fans can experience this summer's tournament."

Mark Trinder, ITV Director of Commercial Sales and Partnerships said: "We had an overwhelmingly positive response to ITV's live descriptive commentary during the last two Six Nations Championships and I’m thrilled our partnership with Guinness means that we can extend it to the biggest sporting event of this summer. Live descriptive commentary means that families and friends with varying accessibility needs can finally enjoy live coverage together, making sports more inclusive for everyone."

www.itv.com