QuickLink StudioEdge™ Transforms Remote Contributions For ITV Studios

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon 'I’m a Celebrity…Get Me Out of Here!' Produced by Lifted Entertainment, part of ITV Studios, 'I'm a Celebrity: Unpacked' is an interactive spin-off show, designed to engage viewers and enhance their connection to the series.

With in-studio discussions, panel sessions and remote contributions from past campmates and other notable figures, the spin-off provides an enriched viewer experience, and in turn, has become one of the most talked-about entertainment shows of the year.

To achieve the intended audience-first, behind-the-scenes dynamic of the show, ITV Studios required a solution that provided seamless integration of remote guests. With this central vision in mind, the production team turned to QuickLink StudioEdge™ to transform the way remote contributions were managed. "StudioEdge was a game-changer for our operations," said Roy Heath-Callow, [previously] Technical Director at ITV Studios.

Before deploying StudioEdge for the latest series, the ITV production team faced significant challenges using traditional approaches to incorporate remote guests. "For many years we had to rely on the contributor going to a studio and being on a satellite two-way, which was resource-intensive, costly and offered limited flexibility," explained Heath-Callow. "In recent years, alternative platforms have been tried and tested, but they often tied contributors to specific software or systems, complicating workflows and reducing adaptability in live broadcast environments."

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