Titan OS Hosts First Content Partners Summit

Titan OS has hosted its First Content Partners Summit at Mipcom.

The event brought together media and entertainment industry leaders to explore content distribution and monetisation strategies in the evolving Connected TV (CTV) landscape. Notable presenters included Tiina Piirsoo, Vice President of Business Development & Global FAST Strategy at Sony Pictures Entertainment; Silvio Garavoglia, Head of marketing and monetisation at Mediaset Infinity; Maxime Carboni, Chief Business Officer at Euronews; Richard Young, Managing Director of History Hit & FAST at Little Dot Studios; and Teresa López, CEO & Co-Founder of Love TV Channels.
A major event highlight was the presentation of the strategic partnership with Sony Pictures Entertainment to expand the distribution of Sony One FAST Channels on Titan OS. This collaboration will bring eight channels into the Titan OS FAST channel portfolio.

Additionally, following a recent agreement with Sony Europe, a selection of curated high-quality Titan channels, including the Sony One channel line-up, will be available to more than 9 million European households on Sony's Android TVs and Philips devices running Titan OS in 2024.

The Sony One portfolio includes genre and single-IP channels, with feeds specifically curated and localised for European markets. Viewers will enjoy a 24/7 schedule of popular TV shows and movies, including: Sony One Comedy TV, Sony One Thriller TV, Sony One Faves, Sony One Comedy HITS, Sony One Action HITS, Sony One Dragon's Den, Sony One Blacklist and Sony One Shark Tank.

The Summit also addressed critical themes for the future of CTV and FAST. Discussions focused on the challenges and opportunities of monetising content in an increasingly fragmented TV landscape. Industry leaders explored how to drive traffic and engage viewers at key points in their content journey and how to use innovative advertising strategies such as homepage banners and in-stream video ads to increase visibility and monetise traffic.

Speakers also highlighted the importance of content discoverability in a saturated entertainment environment. Titan OS highlighted its commitment to simplifying content discovery through advanced metadata integration and personalised recommendations, ensuring viewers can easily find relevant content.

The session concluded with a presentation on the app and FAST channel onboarding process, outlining Titan OS's streamlined integration that enables fast delivery of new content on its platform. This process ensures that content providers can quickly reach millions of viewers, providing seamless access and a smooth experience from integration to launch.

The First Titan OS Content Partners Summit marked another significant milestone for Titan OS, reinforcing its position in the European CTV space and underlining its commitment to innovate in content distribution and monetisation strategies, while proposing a win-win model for the entire landscape.

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