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20/05/2024

Avid Introduces Series Of Micro-Certifications

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Avid® is introducing a ground-breaking series of micro-certifications through a new collaboration with learning partner Post Super, a key educational platform specialising in post-production excellence.

The Avid/Post Super co-branded courses and micro-certifications – meticulously crafted by industry veterans – draw upon real-world experiences and best practices. Each module is designed to provide learners with a comprehensive understanding of their role within the broader post-production ecosystem, equipping them with the tools and insights needed to navigate complex projects with confidence and precision.

In addition to technical instruction, the certifications also delve into the underlying principles and philosophies that drive effective post-production workflows. From the fundamentals of the cutting room to the intricacies of collaborative editing, learners will gain a deeper appreciation for the art and science of the post world, empowering them to elevate their craft to new heights.

These certifications progress Avid's learning strategy beyond conventional level-based certifications to cutting-edge role-based certifications. This pioneering approach goes beyond teaching what buttons to press and explores the reasons why, providing invaluable context to post-production workflows and deliverables.

Avid Senior Director of Global Learning Partnerships Bryan Castle explained: "At Avid, we are constantly driven by a commitment to empowering creativity through innovation. This partnership with Post Super signifies a bold step forward in our mission to revolutionize learning in the Film & High-End Television industry.

"Post production is the heartbeat of the entertainment industry, yet traditional certification models often fall short in providing learners with the holistic understanding required to thrive in a fast-paced environment. Recognizing this gap, Avid and Post Super are partnering to bridge it, delivering micro-certifications tailored to specific roles within the post-production ecosystem. We're also excited to be partnering with Post Super as an official Avid Learning Partner, who will be authorised to deliver Avid’s wider catalogue of official courses and certifications."

Avid's Director of Learning Content Development, Curtis Poole added: "Our collaboration with the team at Post Super is just the first of several specialty content partnerships to come that will expand the scope and reach of our extensive library to help students and professionals broaden their skills into new areas of competency. These courses will be available to all learners in Avid Learning Central with micro-certifications available through the global network of Professional and Academic Avid Learning Partners."

Post Super Founder Gemma Nicholson explained: "This paradigm-shifting initiative is set to redefine professional learning in the dynamic world of Film & High-End Television post production. The fusion of Avid’s unique Avid Learning Partner program and Post Super’s unrivalled expertise in post-production education gives a special opportunity to implement this trailblazing series of Avid/Post Super co-branded micro-certifications.”

She continues, “Post Super is thrilled to partner with Avid in this transformative way. Our shared vision is to empower individuals with the knowledge and skills to excel in their respective roles, whether as editors, sound designers, colourists, or any other vital component of the post-production pipeline. Together, we are ushering in a new era of learning that emphasises not just technical proficiency but also the contextual understanding necessary for true mastery."

avid.com
VMI.TV Ltd

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