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Adobe Unveils 2024 Creative Trends Report

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Adobe has announced the 2024 Adobe Creative Trends Report which showcases the trending visual styles and themes that are set to scale in demand and make a creative impact throughout 2024.

Adobe has always been at the forefront of creativity, and for the 7th consecutive year, examined emerging creative styles, cultural themes, consumer patterns, technology advancements and Stock industry data globally to identify four design trends and aesthetics that will dominate digital content and influence photography, videography, social media content, blogs and more - in 2024 they are 'Calming Rhythms', 'Wonder and Joy', 'Dynamic Dimensions', and 'The New Nostalgia'.

In today's world, defined by disruption and rapid demand for content and creativity, consumers are turning to technology to bring their creativity and ideas to life in new ways. And with transformative technology like generative AI, anyone, regardless of skill level, has the ability to instantly create designs to their style and taste and easily bring their ideas to life.

Consumers' desire to experiment, play and reimagine how creativity comes to life is reflected throughout this year’s 2024 Creative Trends Report, bringing together 2D and 3D worlds and in the popularity of both fantastical AI-generated visuals and simple, beautiful images that create a sense of wonder.

"As we head into a new year, the creative landscape mirrors our disruptive, rapidly changing world," said Brenda Milis, Principal of Consumer and Creative Insights at Adobe. "This year's creative trends are especially indicative of how both creators and consumers are craving visuals that inspire and reflect the endless possibilities of the imagination."

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