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Ross Video - 'From Idea To Audience, Let's Make It Real'

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Ross Video has announced its theme for this year's IBC show, 'From idea to audience, let's make it real', highlighting the creative possibilities unlocked by the range of solutions that

Ross Video is bringing to IBC2023. Ross will have a new, solutions-centric booth (Hall 9, Stand A04 and A05) demonstrating end-to-end workflows for a wide variety of video production environments.

Attendees will be able to experience full solution demonstrations that show the latest advances in:
• Extended Reality (XR)
• News Workflows
• LED Production
• Production Graphics
• Camera Motion Systems
• Automated Production
• Ross production experts will also be available to share advice and experience to help attendees bring their next project to life.

Visitors will discover how to leverage technological advances such as:
• The dramatically reduced space offered by Hyperconverged production systems
• The efficiencies delivered by intelligently integrating AI
• The flexibility of Cloud and software-based production
• The scale benefits of IP
• The plug-and-play simplicity of SDI

Attendees will learn about industry trends in cybersecurity and the new Catena standards effort.

They will also hear about the benefits of Hyperconverged solutions in building a smaller, more sustainable, yet higher-performance production environment.

"We'll have a large stand with a lot to see. We look forward to customers bringing their production challenges and ideas to Ross at IBC this year," said Jeff Moore, Executive Vice President & Chief Marketing Officer of Ross Video. "Our production experts and solution architects will be available to sit down over a coffee, help assess your production goals and provide options toward making them a reality. As we say: "From idea to audience, let’s make it real."

The full slate of new product introductions from Ross will be announced closer to IBC2023.

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