Broadcast News

Bookmark and Share
03/01/2018

Ross Video Adds To Software Defined Production Ecosystem

News Image
Ross Video has announced that it will launch the latest addition to its Software Defined Production Ecosystem at CABSAT 2018 (14 – 16 January).

Software Defined Production (SDP) is a range of products based on the view that broadcasters should be able to choose the transport that is most appropriate for their project. SDP delivers flexibility to broadcasters by moving away from single-function devices that mostly sit idle, to resources that are able to meet production needs on-demand.

With hybrid production models – both IP and SDI – likely to be around for a significant time to come, SDP provides broadcasters certainty through clear, progressive upgrade paths that futureproof their current and historical investments.

At CABSAT 2018, the new product launch follows on from SDP product launches at NAB New York and Inter BEE Japan last year.

Other products being demonstrated on the Ross Video stand (Stand ZB5-A40) includes Graphite, PIVOTCam, XPression, Trackless studio, Ultrix, the Abekas Mira live instant replay system, and AirCleaner, the profanity delay system.

Todd Riggs, Marketing Product Manager for Ross Video, said: "It's a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we've seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases.

"Ross has a strong history of offering solutions that replace customer confusion with simplicity. The key is ensuring that customers have the right options given their scale, budget and tolerance to risk, and that no one is trampled by an unnecessary or compromising technology rush.”

Oscar Juste, Director of Sales for EMEA, added: "Ross continues to have the most comprehensive range of products in the industry. Broadcasters increasingly want to work with manufacturers offering packages that solve complete business problems, and we're ideally placed to have these conversations with customers in the MENA market."

rossvideo.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/09/2018
Ross Video To Advance Live Production With Family Of Solutions
Ross Video is to demonstrate its ability to advance live production with a host of solutions at IBC 2018. The company will have a large presence at th
19/09/2017
Ross Video Is Smart Production
Ross Video is committed to smart production, helping our customers deliver expert broadcasts efficiently and effectively, writes Jennifer Markey, Vice
12/06/2017
The Media Production Show Returns
Following a successful inaugural event in 2016, The Media Production Show is set to return to London for the second consecutive year – albeit in a new
12/06/2017
Four Things Every Creative Pro Should Consider For Production Insurance
Spotting a film crew in action can be exciting and intriguing for the general public. But behind the perceived glitz and glamour, experts in the broad
06/06/2017
RED To Appear At Media Production Show 2017
RED Digital Cinema has announced that it is to exhibit at The Media Production Show in London next week, 13 – 14 June. At the show, RED will demonstra
01/06/2017
Pixel Power Supplies Factory Automated Production Systems To ITV
Pixel Power has supplied Factory automated production systems to ITV. It is being integrated into the broadcaster's campaign management system, ITV Ph
31/05/2017
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
26/05/2017
Production News : Casting Announced For ITV Production 'Trauma'
ITV and Tall Story Pictures have announced casting for Trauma, an original drama written by multi award-winning playwright and dramatist, Mike Bartlet
10/10/2017
TSL Products' FlashBoard Utilised In Production Hub
TSL Products has sold FlashBoard, its new technical information and display system, to China Sports Media (CSM) for its Beijing headquarters. Sports b
03/03/2005
BBC Wales Invests in Ross Synergy 3 Switcher
Ross Video have announced that BBC Wales have purchased a Ross Synergy 3 Video Production Switcher. Sold via Gee Broadcast Systems, a Ross reseller wi
27/06/2007
Ross Video Offers Support For ParkerVision CameraMan
Ross Video has announced the ParkerVision CameraMan Robotic Camera now has a direct interface with Ross Synergy digital production switchers and OverD
13/09/2012
Ross Celebrate OverDrive Production Control System Release
Ross Video has enhanced their OverDrive Automated Production Control System with the release of version 12 software during IBC 2012. Version 12 softwa
24/05/2017
Alliance For IP Media Solutions Announces New Members
The Alliance for IP Media Solutions (AIMS) has welcomed Qvest Media as a full member and two more associate members — PHABRIX Limited and ProSiebenSat
05/07/2012
Ross Video IBC Preview
Ross Video has announced its new Robotics Division, Virtual Set and Augmented Reality, Social Media management solution and video play out servers. Ro
03/04/2007
Ross Video To Launch SoftMetal Video Servers At NAB
Ross Video is preparing to launch a new line of next-generation video servers at NAB 2007. SoftMetal Video Servers will deliver a more integrated prod