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Sky Mobile Sponsors Britains Got Talent

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Sky Mobile is the new headline sponsor of one of the country's biggest and best loved TV programmes, Britain's Got Talent.

The iconic show returns for its 16th series on Saturday 15th April and Sunday 16th April.

The sponsorship is a partnership between ITV, Fremantle, Sky Mobile and EssenceMediacom.

Sky Mobile's sponsorship is a 360 package, providing multiple opportunities beyond broadcast with a breadth of licensing rights, social media, and digital inventory. The brand's sponsorship idents will use Sky Mobile's distinctive assets including its logo, Network Lines, glass SIM, emojis, and The Beach Boys track integrated with the famous Britain’s Got Talent buzzers, clips and Judges' desk.

Sky Mobile will also be making tickets available to customers through Sky VIP – its loyalty programme for Sky customers - offering the chance to win tickets to the live semi-final and final.

Mark Trinder, Director of Commercial Sales and Partnerships, ITV said: "Britain's Got Talent is a juggernaut of family entertainment television and it’s wonderful to have Sky Mobile sponsoring the show for what’s sure to be another amazing series. The creative idents bring together both Sky Mobile and Britain’s Got Talent’s recognisable branding creating maximum impact for viewers and utilising the power of TV."

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