Broadcast News

Bookmark and Share
20/03/2023

Densitron To Showcase Newest Innovations At NAB 2023

News Image
Densitron has announced it is to attend NAB 2023 (Booth C1286), which will take place at the Las Vegas Convention Center.

As well as showcasing some of its newest innovations, including control surfaces and haptics solutions, Densitron will be unveiling a refreshed and simplified offering to support broadcast manufacturers, systems integrators and end-users.

The company's revised structure acknowledges the increasingly complex and rapid nature of product development throughout the broadcast industry. The sheer volume of choice in terms of new solutions means that it’s more important than ever to provide concise messaging about products and services to customers and end-users. For manufacturers, the rise of technology trends such as HMI (Human Machine Interaction) means there is a greater need to involve third-party specialists so they can free up internal resources to focus on core proposition development.

Densitron's new business structure delivers on these requirements by delineating four main propositions and the channels to which they will be directed. Control Panels – including the flagship IDS Control System – will be targeted towards broadcast manufacturers, systems integrators and end-users. The focus for the remaining three propositions – display screens, HMI modules and ODM products – will be on broadcast manufacturers, to whom Densitron will highlight its unique ability to partner on product development and supply the latest display & control technologies, including solutions based on haptics and tactile control.

With this in mind, Densitron will introduce two major new offerings targeted at broadcast manufacturers and systems integrators at NAB 2023. The first of these, a design & build service called ODM+, involves Densitron taking over the full hardware product lifecycle from customers – from design to manufacturing and supply – so that they can release internal resources to focus on more strategic projects. Meanwhile, the second new service sees Densitron making the best of its HMI technology available for incorporation as a sub-assembly into third-party manufacturer products.

Mark Price, SVP, Sales at Densitron, expects the approach to resonate with all of its sales channels, including those companies seeking an expert collaborator in the exciting but resource-intensive area of HMI and control systems technology. "As more and more manufacturers focus on software solutions, we provide access to innovation in hardware products so they don’t have to undertake internal product development in that area," he said. "We also provide access to leading manufacturing and supply chain management processes so that customers can outsource non-core activity, allowing them to retain internal resources and maintain a clearer focus on proposition development."

Visitors to the Densitron booth will also have the opportunity to access exclusive private demonstrations of several new technologies at NAB 2023. Price reveals that there will be an emphasis on the latest control surfaces that incorporate the best of Densitron's HMI technology into products available off the shelf for purchase or white labelling, adding: "We'll present some of the innovative building blocks we are developing, such as our Tactila and Haptics solutions that provide a crossover from existing mechanical technologies to the more innovative use of HMI. By implementing these solutions it's possible to retain the all-important reassurance of a physical response to each touch, as well as utilizing the multiple benefits of HMI. We are expecting a lot of interest in these private demos, so we encourage visitors to book in advance of the show."

www.densitron.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

16/07/2024
Ikegami Announces European Market Introduction Of Ultra-Compact OCP-500 Operation Control Panel
Ikegami has announced a space-saving addition to its range of broadcast quality television production equipment. Previewed at the April 2024 NAB Show
19/07/2019
Densitron Acquires IDS Platform
Densitron has acquired the Intelligent Display Systems (IDS) platform from Cambridge-based broadcast business IPE. IDS combines proprietary hardware a
28/08/2018
Densitron And IPE Technologies To Highlight Alliance At IBC
Densitron is to showcase IPE Technologies' Intelligent Display System (IDS) at IBC 2018, as part of the companies' technical alliance. To mark the fir
31/07/2019
Densitron To Display New UReady 2U Full-Surface Rack Display
Densitron is to showcase its new UReady 2U Full-Surface Rack Display for broadcast applications at IBC 2019 on Stands B41, Hall 8 and D30, Hall 11 fro
17/10/2019
Densitron And Sonifex Confirm Joint Technical Development Initiative
Densitron and Sonifex have confirmed a joint technical development initiative designed to tightly integrate Sonifex audio displays with a number of fl
17/10/2022
Densitron Announces New Appointments
Densitron has announced three new appointments to its leadership team to further accelerate growth in the broadcast vertical. The new appointments are
09/05/2023
Densitron Announces Senior Appointments
Densitron has unveiled details of three senior appointments as the company continues to grow its sales, business development and advanced engineering
18/06/2019
Densitron Appoints Managing Director
Densitron has appointed Simon Jones as its Managing Director. Jones' appointment is a critical part of parent company Quixant plc's ongoing strategic
30/01/2018
Densitron To Make US Broadcast Debut
Densitron will introduce its optical products and solutions to the US broadcast market for the first time at NAB 2018 (Stand C9032). The company will
21/01/2019
Densitron Appoints New Global Director Of Product Development
Densitron has appointed Martyn Gates as Global Director of Product Development and joins the board as an executive member, effective immediately. Gate
24/09/2019
Densitron Appoints Ye Gaung to Its Business Development Team
Densitron has appointed Ye Gaung to the California based Densitron business development team. Densitron's Americas HQ in California provides access to
30/05/2024
Marshall To Highlight Newest Product Offerings
Marshall Electronics is to highlight several of its newest product offerings at InfoComm 2024 (Booth C8982), including the CV612 auto-tracking PTZ cam
08/08/2023
Densitron To Unveil Control And Haptics Innovations
Densitron is to showcase its latest world-leading HMI and control system innovations for broadcast manufacturers and systems integrators at IBC 2023 (
15/09/2017
Densitron Introduces 'Technical Excellence, Tailored For Broadcast'
Leader in display, monitor and embedded computing solutions, Densitron will be making its IBC debut with a stunning range of high quality, HD and 4K m
08/10/2019
Densitron To Unveil UReady 2U Full Surface Rack Display Unit
Densitron is to introduce the UReady 2U full surface rack display unit for broadcast applications in Hall 4, Stand 4414, at Inter BEE 2019 taking plac