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Sound Technology Appoints New MD

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Sound Technology Ltd has appointed Steve Fay as the new managing director of the pro audio, pro lighting, and music retail distributor.

Steve brings more than 20 years’ experience in IT and audio-visual distribution having worked for Midwich Ltd for the past 18 years, where he held a variety of roles including most recently, external sales and marketing director. As managing director, he will oversee Sound Technology's overall operations while continuing to drive growth in exciting markets which offer great opportunity.

Drawing on previous roles in sales and marketing, Steve will place customer experience as top priority, building on Sound Technology's reputation and expertise in the market.

Speaking about his new role, he said: "I am delighted to be taking on the role of managing director at Sound Technology. My predecessor, David Marshall, dedicated many years building the brilliant team and brand. He has handed me the reigns at a truly exciting time for the company and it provides us with a great opportunity to assess our practices to ensure that we are delivering what our customers need, while supporting our company growth as well as the development of our dedicated staff and the relationships with our brands."

Steve will be working alongside Greg Niven, sales director; Ian Cullen, marketing director; and Kevin Morrison, financial director.

He added: "It's only February but we have some exciting product launches coming from our brands this year and numerous project opportunities in the pipeline. I look forward to working with the amazing Sound Technology team to build on our existing success, while steering the company forward in 2023."

Steve replaces David Marshall, who retired as Sound Technology’s MD of 21 years at the end of 2022.

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