Broadcast News

Bookmark and Share

Martin Audio Teams Up With 22live

News Image
Martin Audio has partnered with the recently-formed 22live described as 'the UK's next generation pro-audio service provider'.

In so doing it reunites the company with Hire Director, Paul Timmins—part of a hugely experienced team that also includes MD Spencer Beard and Commercial Director, Alex Penn. They are joined by Technical Director, Simon Gladstone, Operations Director, Stefan Phillips and Finance Director, Ian Bidmead.

Driven by Timmins, who has enjoyed a long relationship with Martin Audio, the company has confirmed a large investment in Martin Audio’s advanced control and array technology. This enabled them to make an immediate impact in 2022, supporting the Sigur Rós global tour with the manufacturer’s Wavefront Precision system and TORUS scaled for arenas, and the Australian Pink Floyd Show UK, with Wavefront Precision and TORUS scaled for theatres up to small arenas. Both bands have enjoyed a long relationship with Paul Timmins, which looks set to continue under the new production company.

One of the first key considerations when 22live set out its stall early last year was which loudspeaker company to forge a relationship with. Setting out the reasons for backing Martin Audio as their front-line brand, Timmins was aware that a long historic relationship with a brand is not necessarily justification for future investment. "There is always a lot at stake when it comes to selecting a partner brand," he says. "For us, we needed to get our hands on a product that gave us more of a USP, and was supplied by a manufacturer that complemented our own ethos. This was the key to a successful launch."

In Martin Audio's favour was the strength of the brand generally within the world of live sound reinforcement, and specifically its perception as a rock n roll provider—aligned with the fact that it was a UK manufacturer.
At the corporate end, Dom Harter, as managing director, had provided confidence, while 22live could also see that parent company, Focusrite plc, was reinforcing the brand’s potential by supporting its ambitions in R&D and investment. Paul Timmins comments: "As we were considering a substantial investment in the brand it was important to hear Dom‘s longer-term vision for the company, and how that could positively impact on our needs and expectations."

This commitment to live was further reinforced when Focusrite plc acquired Linea Research in March 2022—a further investment that underpinned 22live’s decision. "We saw bringing the amplifier manufacturer in-house as really providing Martin Audio with the tools it needed to become more successful."

Having decided on the brand, the next decision was on which of their front line systems to invest in. The answer was all of them—and they opted for WPL, WPC, WPS, WPM and TORUS, supported by SXCF118 and SXHF218 subwoofers, all powered via the Martin Audio iK42 amplified controller, and utilising Dante throughout.

Wavefront Precision is a relatively recent addition to the Martin Audio product portfolio, acknowledges Paul Timmins. WPM (2 x 6.5”) and WPC (2 x 10”) were both unveiled as the first products in the series back in 2017, with WPL (2 x 12”) and slightly later the WPS (2 x 8”) joining and completing the current line-up in 2019. Shortly after the 2019 release the industry was hit by the pandemic, and so it is only now that these products are really having an opportunity to get out there, with 2022 being the first year that WPL was deployed as the main system on Martin Audio’s flagship showcase, the Pyramid stage at Glastonbury Festival.

But for all his confidence in Wavefront Precision’s USP’s he still had to sell it to the rest of the team. And so he arranged a demo at Martin Audio HQ in High Wycombe, where everyone gave a resounding thumbs-up … to the system output, rigging and physical characteristics.

Simon Gladstone commended the control software while Stefan Phillips could see the investment in such new tech would guarantee a long life cycle and would grow alongside the company.

Gladstone also promotes the company’s reason for backing the TORUS constant curvature array. “TORUS has been an excellent product for 22live already, and it produces a great result with minimal effort. It sounds great out of the box and the dynamic horn flare makes it very flexible and intuitive. My first experience of TORUS was utilising a pair of T1230 as a main FOH box, paired with the SXCF118 sub, whilst teching a small Sam Ryder show—and I was very impressed.

“It’s a great versatile box, working well standalone, and also when supporting larger systems as fills etc. It’s a real workhorse and a staple for rental companies small and large, as well as ticking boxes for venues and touring acts alike. If you’re considering a move towards Martin Audio, this is a great place to start.”

Finally, 22live were excited by the potential of working with the expanding Martin Audio network of front-line rental partners through a burgeoning summer of outdoor events.

22live will also now act in 2023 as a dealer for Martin Audio, representing the company as a boutique supplier, focused on supplying Wavefront Precision and TORUS products predominantly to the touring market.

Top Related Stories
Click here for the latest broadcast news stories.

What Is The Future For Immersive Audio?
Peter Poers, Managing Director at Jünger Audio, looks at production efforts versus consumer experience. Introduction Along with the evolution of highe
Prism's Audio Analyzers Selected by Martin Audio
Loudspeaker manufacturer Martin Audio has invested in two dScope Series III audio analyzers from Prism Sound, a Cambridge-based company which manufact
Martin Audio Names New Singapore Distributor
Spectrum Audio Visual Pte Ltd has been appointed as the new distributor for Martin Audio products in Singapore. The company will focus on the installa
Martin Audio Appoints Wavefront Culture
Martin Audio has appointed Wavefront Culture as its distributor in Malaysia. This strategic partnership will enable Wavefront Culture to distribute Ma
Sonic introduces DVD-Audio Centre LE
Sonic Solutions have introduced the DVD-Audio Creator LE – a highly-affordable DVD-Audio authoring system with advanced features. Incorporating core t
Tyrell Appoints New Commercial Director To Drive UK & Ireland Growth
Tyrell, broadcast and production technology solutions and services provider, has announced the appointment of Martin Bennett, as Commercial Director.
Vintage Martin Audio Solutions Shape Experimental London Project
Samir Kennedy's experimental show 'The Misery Portal' has been brought to life thanks to help from Martin Audio. The performing artist and creator sel
Martin Audio Provides Sound System For Polish Venue
Martin Audio has played a key role in the development of an exciting new restaurant in Warsaw. A selection of BlacklineX series loudspeakers was chose
Martin Audio Supports Spectacular Amphitheater Reopening
Martin Audio has helped support the sold-out reopening of Greenfield Lake Amphitheater in Wilmington. After being closed for 15 months, the venue reop
Blackmagic Design Announces Major New Software Update
Blackmagic Design has announced a major new software update that adds full-audio mixing capability to its ATEM 1 M/E Production Switcher and ATEM Tele
Digigram at BroadcastAsia2014
At BroadcastAsia2014, Digigram has announced it will feature "a complete range of products designed to address the requirements of all applications an
Jünger Audio Prototype For IBC 2015
Jünger Audio will use IBC 2015 to showcase a prototype audio monitoring solution that will allow broadcasters to check the quality of all immersive au
Jünger Audio Helps Two US Broadcasters Comply With CALM
WBPH-TV and WMBC-TV choose Jünger Audio’s T*AP Television Audio Processor as their "one-box" Loudness Control solution Berlin, Germany: The implementa
HSL Goes Global With Massive New Martin Screen Investment
A UK lighting rental company has just taken delivery of 150 square metres of Martin Professional's latest lightweight EC20 20 mm pitch LED screen plus
Jünger Audio Demos Audio Processors At CABSAT 2017
Jünger Audio will be promoting its Smart Audio concept at this year's CABSAT exhibition in Dubai (Booth 102, Hall 1) by focusing attention on effectiv