Broadcast News

Bookmark and Share
28/11/2022

Supponor AIR® Victorious At Sports Business Awards 2022

News Image
This award recognises technology in action in, or around, sport which has demonstrated positive outcomes on customer experience or commercial profitability.

Cost effective and flexible, Supponor AIR® has made access to AI-based virtual advertising easy for sports clubs, leagues and federations. Supponor AIR® provides rights holders with a flexible and powerful marketing tool to enhance their commercial inventory, providing their sponsors and brand partners with value-enhancing targeted, and global, reach into local markets to increase commercial revenues. The Sports Business Awards judges said this was a brilliant disruptive technology that should shake up in-stadia rights delivery offering truly creative imaginative and targeted solutions.

Across Europe, North America, and Australia, Supponor AIR® has doubled its deployments to 2,500 live sports events this season. This tremendous growth underlines the position as a market leader and rapidly increasing demand for virtual advertising in the sports industry. Recent rights holders signed up to leverage Supponor AIR® for AI-based virtual advertising include the National Hockey League (NHL), which recently debuted Digitally Enhanced Dashboards (DED), and the European Handball Federation (EHF), alongside DAZN and Infront, to deliver virtual advertising at the Women’s EHF EURO 2022 tournament in Slovenia, North Macedonia and Montenegro this month.

The annual Sports Business Awards celebrates the very best in sports business. This year, the awards ceremony took place at the Kia Oval on the 18th of November.

James Gambrell, CEO, Supponor said: "We are extremely proud that Supponor AIR® has been awarded the prestigious title of Sports Technology of the Year at the Sports Business Awards. This accolade really underlines the impact that our disruptive technology is having in creating more flexible, sustainable, and cost-effective sponsorship advertising in live sports broadcasting, while generating greater commercial opportunities for rights holders. It is a great honour to receive this award alongside so many other innovative sports technology companies, and in front of our industry friends and colleagues."

www.supponor.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

20/06/2024
View Master Events Deploys Riedel's Technology Solutions
Riedel Communications has announced that View Master Events, a premier production company based in Athens, Greece, has used Riedel's state-of-the-art
11/06/2024
SMPTE Opens Early Registration For The 2024 Media Technology Summit
SMPTE® has opened early registration for the 2024 Media Technology Summit. The SMPTE Media Technology Summit 2024 is the Society's annual media techno
05/06/2024
Ateliere Appoints VP Of Sales And Business Development, EMEA
Ateliere Creative Technologies has announced that Eugene Sarmiento has joined Ateliere as Vice President of Sales and Business Development for Europe,
25/11/2022
Supponor AIR® Wins Sports Technology Of The Year Category
Supponor has announced that its innovative software-based technology Supponor AIR® has won the Sports Technology of the Year category at the Sports Bu
08/10/2009
Supponor Appoints Ex PA Sport Boss As CEO
A specialist in digital billboard replacement solutions, Supponor Ltd, has announced the appointment of Chris Buckley as the new Chief Executive Offic
13/06/2024
WORK PRO To Unveil NEO 5 Air
WORK PRO is using the InfoComm platform to unveil NEO 5 Air, the latest addition to its hugely popular NEO range of installation loudspeakers. In keep
15/08/2022
Supponor AIR® To Be Used In Over 2,500 Live Sports Events
In the upcoming season 2022-23, Supponor is to double the deployment of its fully software-based technology Supponor AIR® compared to last season. Acr
26/11/2018
Supponor Makes Two Major Appointments
Supponor has announced two major appointments to its senior leadership team. The key new hires will help scale the company to meet the rapidly increas
08/11/2023
DFL And Sportcast Grant Supponor League-Wide Approval
Supponor has announced that the Deutsche Fußball Liga (DFL) and its host broadcaster Sportcast have granted Supponor league-wide approval for deployin
07/03/2006
C4-Sports to host Sports Media and Technology Conference
C4-Sports, the first electronic media trade show dedicated wholly to sports technology and to run on July 18 and 19 at the Las Vegas Convention Centre
27/08/2008
Supponor Secures Six Million Euros In New Funding For Sports Advertising Technology
Supponor, a provider of digital billboard replacement (DBR) solutions, has announced the successful closing of its Series A funding round. The funds w
02/01/2019
Twitter CEO And NBA Commissioner To Attend CES 2019
The Consumer Technology Association (CTA) has announced that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will take part in a conversation
14/09/2007
ITN Appointed Producer Of Setanta Sports News
ITN has been appointed producer of Setanta Sports News, a vibrant and distinctive new 24-hour sports news channel jointly owned by Setanta Sports and
03/01/2019
Production News : Sky Sports Launches New Home For American Sports
Sky Sports is launching a new home for American sports - Sky Sports USA. The channel, on air from 03 January to 05 February, will be home to some of t
06/06/2012
ESPN STAR Sports Deploys Haivision To Support Live Multilingual HD Sports Broadcasts
Haivision today announced that Asia's No. 1 sports content provider, ESPN STAR Sports (ESS), is using Haivision's Barracuda™ H.264 encoder and Makito™