New Director Appointed To ITV Creative

ITV has announced the appointment of Mother's Niki Garner as the new Director in charge of ITV's in-house advertising agency, ITV Creative.

Niki takes on the role following the departure of Matt Scarff earlier this year.

Reporting to Jane Stiller ITV's Chief Marketing Officer, Niki will lead the creative output of the UK’s largest commercial network at an exciting time for the business, heading the teams who deliver campaigns to make ITV's programming unmissable, and ensuring ITV’s streaming business grows in line with its ambitious targets. She will be accountable for all creative output from concept to execution across all media channels, ensuring ITV continues to deliver the best innovation and creativity. Niki will also lead the Creative Commercial team delivering exceptional work for external clients.

Jane Stiller, CMO of ITV commented: "Niki is a brilliant leader with a track record of delivering highly effective, brave creative work which changes people’s behaviour and delivers great business results. ITV is famous for amazing creative campaigns which reflect and shape popular culture and Niki is exactly the right person to lead our in-house team into the future."

Niki has over 20 years of agency experience, the past 12 of which she’s spent at Mother working with clients ranging from IKEA, PG Tips, Diageo and Debenhams, as well as most recently, innocent and Samsung. Niki is Joint Head of Mothering and sits on the London management team with a focus on Mother’s culture and talent, Kindred - Mother’s DE&I programme across all parts of Mother. Prior to life at Mother, Niki worked on great British brands like Butlins and Matalan at the agency Libertine, as well as Aldi at BMF in Sydney.

www.itv.com