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Just Add Power Teams Up With PureLink Europe

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Just Add Power has partnered with PureLink Europe as a master distributor for the EMEA region.

This new partnership adds an office and showroom for Just Add Power in mainland Europe and provides distributors and dealers in the region with inventory that is available in two days or less.

"Having such a capable team in the EMEA region, as well as local inventory, will help our distributors and dealers initiate and complete projects much more quickly," said Taft Stricklin, sales team manager at Just Add Power. "As we launch our new, highly anticipated MaxColorâ„¢ 4K60 Series, PureLink is poised to help us deliver dedicated support during this time of exponential growth."

Strengthening their commitment to product training and support, Just Add Power and PureLink will be hosting live and virtual trainings for dealers and distributors around the region. In addition, they will roll out technical support later this year, ensuring staff will be available by telephone or email to assist integrators with their AV-over-IP projects.

"PureLink has a comprehensive portfolio of accessories and connectivity solutions for the pro AV market, while relying on loyal and value-added channel partners to provide top-notch solutions for the segments we don't cover in our own offering," said Roni Guggenheim, chief growth officer for PureLink. "Strategically partnering with Just Add Power gives our customers access to the market leader in AV-over-IP solutions, completes our product range, and allows us to offer our channel partners and end-users cutting-edge, highly dependable technology. We have gained a real, genuine partner in this development and look forward to building and expanding our market presence together."
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