Discreet announce 'accelerating momentum' in worldwide purchasing

Discreet have announced accelerating momentum amongst broadcasters and post-production facilities around the world, purchasing Discreet systems to deliver on their standard-definition (SD) and high-definition (HD) requirements.
From Madrid to Mumbai and New York to Los Angeles, broadcasters are relying on Discreet’s systems to create sophisticated programming, including graphics, promos, commercials and episodics.
While the demand for SD post-production work remains strong, key research verifies the HD growth opportunity: the number of television shows produced in HD is on the rise, driving sales and editing market penetration of Discreet’s HD-configured systems. Analyst firm TrendWatch indicates that one in five US studios/facilities now use HD in their operations and that 47% plan to use HD soon.
Consumers are embracing HD as well, with The Consumer Electronics Association estimating that there are 9 million HD-ready television sets in American households. Further, The United States Federal Communications Commission states that, as of March 24, 2004, 1643 broadcast stations have been granted either permits or licenses for direct television (DTV), which includes HDTV – the best video picture available in DTV.
Martin Vann, Vice President of worldwide sales and marketing for Discreet, said: “Discreet’s SD systems continue to be widely used around the world, allowing broadcasters to realise the immediate benefits of an SD workflow. Discreet is also well-positioned to take advantage of the tremendous growth trend in HD – in fact, we are seeing erosion in sales of competitive solutions as Discreet increasingly is the definitive solution of choice for HD. We have optimised RGB (4:4:4) HD/2K solution for facilities requiring solutions that deliver high-fidelity, high-definition programming with the ‘100-year archival quality’ suitable to realise long-term revenue streams, including DVD release, on-demand programming and other outlets.”
Several broadcasters have recently invested in Discreet’s high-end, software-based systems to bring their digital art to a new level of creativity and productivity. These include, Fox Digital, MTV Networks, ABC and NBC in the USA, Sky Italia and Bloomberg Television in Europe and Seoul Broadcasting and Zee TV in Asia.
Discreet, www.discreet.com
(KmcA)