Broadcast News

Bookmark and Share
10/12/2021

AOIN Uses disguise gx2cs

News Image
xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience custom-designed to reflect the unique style of each of the four performing artists.

AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference Finals, offered a unique connected music experience with its 5G Courtside Concert Series. The four-part series, starring hip-hop legends 2 Chainz and Big Sean, two-time Grammy-nominated Cordae, and rising star CHIKA featured groundbreaking xR visuals on completely virtual stages. Portions of the performances aired on TNT and ESPN's broadcast coverage of the NBA Conference Finals, and full performances were released online following the telecasts.

To bring this unique broadcast to life, AOIN teamed with sports marketing and talent management company Wasserman Media Group, xR stage and equipment provider PRG Production Studios, and Unreal Engine and Notch content specialists Flight School Studio. The concept was to create discrete environments for each artist that matched their aesthetics and performance styles. Interactive elements engaged with the artists and DMX components enabled the lighting to respond to different movements included in the performances. Each musical experience functioned much like an in-person show with an added virtual layer on top.

xR was the logical choice for the project, not only due to Covid-19 health concerns but also as a way to avoid the heavy cost and time involved in building out the unique physical environments for each artist - not to mention coordinating between busy schedules of each artist.

To achieve the custom virtual environments, AOIN marshalled four disguise gx 2c media servers to be used in PRG’s xR studio. Content from Unreal Engine and Notch was rendered on ROE Black Onyx and Black Marble LED video displays to form the visual backdrops for the artists’ virtual environments.

stYpe Follower was also deployed during the xR production to track the artist’s movements and change the xR content in response. This meant integrating tracking data in post. Raw stYpe camera tracking simply wouldn’t work so disguise developed a timecode recorder to allow real-time data to be sent from Follower to the media servers to facilitate xR calibration and recording with extra coefficients.

disguise also provided Notch support enabling AOIN to use just one system for Unreal Engine content rendering and Notch rendering with no additional dongles. Using the compressed workflow of Unreal Engine through the gx 2cs with Notch helped maintain creative continuity and produce a more cohesive look.

"The new timecode functionality is the best example of the unique capabilities that disguise can provide, while being able to integrate both Notch and Unreal into a xR project is another very unique thing that disguise allows us to do," said Berto Mora, Producer at AOIN. "I don't think that there are many other platforms that could support both content streams as seamlessly as disguise did. That kind of support in creating a custom tool for a project or in developing an existing tool for a specific use case is a really good example of how disguise is a unique partner."

A key new feature for AOIN was the exposed parameters feature included within disguise RenderStream, which helped them control interactive graphics and the system directly from the timeline. Additionally, the ability to expose positional properties to enable objects within the scene so they could switch maps from the project’s timeline in the disguise Designer software gave AOIN even more new control capabilities.

www.disguise.one
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

06/07/2021
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
28/05/2019
disguise And White Light To Display 'SmartStage'
disguise and White Light have teamed up to showcase the ground-breaking 'SmartStage' powered by the award-winning disguise xR (Extended Reality) platf
21/11/2019
disguise Teams Up With Evolve Media Group
disguise has partnered with Evolve Media Group as the latest Rental and Sales Partner in the US for disguise solutions. Evolve is a technology-focused
12/03/2018
RM Multimedia Revealed As New Disguise Sales Partner
RM Multimedia has been officially declared as the new disguise sales partner. The firm will now join the global disguise partner network, offering pro
03/09/2019
disguise To Showcase Range Of Software And Hardware At IBC 2019
disguise will present their solutions and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of
04/02/2020
disguise Media Servers Support The OMEN Challenge 2019
When the OMEN Challenge 2019 was held in London in September 2019, disguise gx 2c and gx 1 media servers powered the real-time generative Notch conten
23/05/2018
disguise Drives Video And Lighting Display
disguise has helped deliver the public art work 'Flight Paths' at the Hartsfield-Jackson Atlanta International Airport, US, bringing all of its multim
28/04/2023
disguise Integrates With ZeroSpace's SpoutBridge
disguise has announced integration with ZeroSpace's SpoutBridge, a tool that bridges the Spout technology with disguise RenderStream to facilitate pro
29/04/2019
disguise To Show diguise Platform At Cine Gear Expo
disguise will make their debut at Cine Gear Expo 2019 in Los Angeles between Thursday May 30 - Sunday June 02. disguise technology platform enables cr
16/05/2018
Metallica Choose disguise Media Servers For World Tour
Popular heavy metal band Metallica have used disguise gx 2 media servers to help run their World Tour production. The servers integration with Notch p
17/12/2018
disguise Opens New Offices In Shanghai And Los Angeles
disguise has announced it is expanding with new offices in Shanghai and Los Angeles. disguise works with some of the world's most talented visual desi
28/01/2020
disguise To Present Solutions At ISE 2020
disguise is to present its renowned solutions allowing creatives and technologists to imagine, create and deliver spectacular live visual experiences
05/03/2020
disguise Supports Guns N' Roses'
When Guns N' Roses' successful 'Not In This Lifetime' tour switched to disguise for its North American leg, it opened up new creative possibilities to
25/10/2019
Bild Studios Invests In disguise gx 2c Hardware
disguise studio partner and workflow specialists, Bild Studios share how disguise has enabled them to create amazing live experiences and why they hav
02/07/2021
Japan AV Supplier Launches World-Class Virtual Production Studio
A new industry-leading virtual production studio has been unveiled in Japan, utilising disguise's high-end technology. Japan AV supplier Hibino Group