Broadcast News
28/05/2019
disguise And White Light To Display 'SmartStage'
disguise and White Light have teamed up to showcase the ground-breaking 'SmartStage' powered by the award-winning disguise xR (Extended Reality) platform at The Media Production Show.
Located near the Broadcast Tech Theatre at London Olympia, this fully immersive production environment will showcase the latest developments in Augmented Reality (AR) and Mixed Reality (MR) workflows for live broadcast, and explores the opportunities for creating flexible production spaces.
White Light has pioneered SmartStage, an immersive video environment which replaces the traditional green screen element of a studio and allows presenters and the audience to interact with the content around them. By creating a physical stage with real content, the need for any complicated keying is removed, along with the challenges this usually introduces. The set-up is scalable to fit any size space and doesn’t need to be installed in a dedicated broadcast studio. The innovative workflow which sits on a robust broadcast-grade infrastructure, delivers 24/7 operation in demanding live environments.
At the heart of the solution is disguise xR, which has been designed to empower production teams to deliver augmented and mixed reality within studio environments. disguise xR creates an immersive production experience within a 3D workflow and stage simulator. The element of Mixed Reality combines camera tracking and real-time rendering to create an immersive virtual environment, visible live on set and shot directly in camera. The goal of Mixed Reality is to produce more compelling broadcasting, and a more engaged audience.
disguise xR content is generated using real-time 3D engines which allows changing environments and integrates the real and virtual lighting to create a believable and captivating space, with accurate reflections, shadows, and shading without the need for post-production. The xR process gives directors and designers more control and faster calibration workflows, allowing them to explore creative options more easily, leading to better results in less time.
Andy Hook, White Light's Technical Solutions Director said: "Visitors to the 'disguise and White Light stage' will experience first-hand the latest developments in workflows for live broadcast and some of the ground-breaking solutions we have implemented. Our ‘SmartStage’ space provides the perfect environment to explore the benefits for creating flexible production spaces and our experts will be on hand to discuss how we continue to push the boundaries of technology, and how the industry can effectively adopt augmented, virtual and mixed reality workflows."
The disguise and White Light teams will present some recent complex projects which have utilised SmartStage and xR technology in live broadcast, including the ground-breaking mixed reality studio set for ITV Sports coverage of the FIFA World Cup 2018 in Russia, as well as their work with Eurosport, where disguise powered the Eurosport Studios in Pyeongchang for the Olympic Winter Games in 2018.
In addition, the teams will be running xR demos on the SmartStage. The demos will showcase White Light’s SmartStage, highlighting the key benefits of the disguise xR workflow including talent immersion, interaction with CG elements, real lighting on actors and objects, and the use of reflective and refractive props.
Presentations and demonstrations on the disguise and White Light stage, run hourly beginning from 10.30 on both days of the show.
Located near the Broadcast Tech Theatre at London Olympia, this fully immersive production environment will showcase the latest developments in Augmented Reality (AR) and Mixed Reality (MR) workflows for live broadcast, and explores the opportunities for creating flexible production spaces.
White Light has pioneered SmartStage, an immersive video environment which replaces the traditional green screen element of a studio and allows presenters and the audience to interact with the content around them. By creating a physical stage with real content, the need for any complicated keying is removed, along with the challenges this usually introduces. The set-up is scalable to fit any size space and doesn’t need to be installed in a dedicated broadcast studio. The innovative workflow which sits on a robust broadcast-grade infrastructure, delivers 24/7 operation in demanding live environments.
At the heart of the solution is disguise xR, which has been designed to empower production teams to deliver augmented and mixed reality within studio environments. disguise xR creates an immersive production experience within a 3D workflow and stage simulator. The element of Mixed Reality combines camera tracking and real-time rendering to create an immersive virtual environment, visible live on set and shot directly in camera. The goal of Mixed Reality is to produce more compelling broadcasting, and a more engaged audience.
disguise xR content is generated using real-time 3D engines which allows changing environments and integrates the real and virtual lighting to create a believable and captivating space, with accurate reflections, shadows, and shading without the need for post-production. The xR process gives directors and designers more control and faster calibration workflows, allowing them to explore creative options more easily, leading to better results in less time.
Andy Hook, White Light's Technical Solutions Director said: "Visitors to the 'disguise and White Light stage' will experience first-hand the latest developments in workflows for live broadcast and some of the ground-breaking solutions we have implemented. Our ‘SmartStage’ space provides the perfect environment to explore the benefits for creating flexible production spaces and our experts will be on hand to discuss how we continue to push the boundaries of technology, and how the industry can effectively adopt augmented, virtual and mixed reality workflows."
The disguise and White Light teams will present some recent complex projects which have utilised SmartStage and xR technology in live broadcast, including the ground-breaking mixed reality studio set for ITV Sports coverage of the FIFA World Cup 2018 in Russia, as well as their work with Eurosport, where disguise powered the Eurosport Studios in Pyeongchang for the Olympic Winter Games in 2018.
In addition, the teams will be running xR demos on the SmartStage. The demos will showcase White Light’s SmartStage, highlighting the key benefits of the disguise xR workflow including talent immersion, interaction with CG elements, real lighting on actors and objects, and the use of reflective and refractive props.
Presentations and demonstrations on the disguise and White Light stage, run hourly beginning from 10.30 on both days of the show.
Top Related Stories
Click here for the latest broadcast news stories.
15/08/2018
White Light And disguise To Introduce 'Mixed Reality Tech Lab' At IBC
White Light and disguise have collaborated to produce a fully immersive production environment, 'Mixed Reality Tech Lab', which will be revealed in th
White Light And disguise To Introduce 'Mixed Reality Tech Lab' At IBC
White Light and disguise have collaborated to produce a fully immersive production environment, 'Mixed Reality Tech Lab', which will be revealed in th
10/11/2005
Lanterna Magica's reality cuts production time and expense of reality TV
Lanterna Magica, the video indexing and logging specialist, has announced the launch of Reality, an innovative new system that greatly streamlines the
Lanterna Magica's reality cuts production time and expense of reality TV
Lanterna Magica, the video indexing and logging specialist, has announced the launch of Reality, an innovative new system that greatly streamlines the
06/07/2021
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
29/11/2022
disguise Re-Engineers Its Learning Program
disguise has re-engineered its learning program to a new offering named disguise Learn. disguise Learn's new in-classroom and online courses provide a
disguise Re-Engineers Its Learning Program
disguise has re-engineered its learning program to a new offering named disguise Learn. disguise Learn's new in-classroom and online courses provide a
19/07/2024
nxtedition Unveils XR/Mixed Reality Studio Control And New AI Automation Capabilities
nxtedition will showcase its agile microservices-based approach to storytelling on stand 7.A02 at IBC2024 from 13-16 September. At IBC, visitors will
nxtedition Unveils XR/Mixed Reality Studio Control And New AI Automation Capabilities
nxtedition will showcase its agile microservices-based approach to storytelling on stand 7.A02 at IBC2024 from 13-16 September. At IBC, visitors will
21/09/2022
disguise Launches Cloud Solution
disguise has launched disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. Available on a free starter p
disguise Launches Cloud Solution
disguise has launched disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. Available on a free starter p
03/09/2019
disguise To Showcase Range Of Software And Hardware At IBC 2019
disguise will present their solutions and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of
disguise To Showcase Range Of Software And Hardware At IBC 2019
disguise will present their solutions and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of
24/10/2022
disguise Teams Up With Fuse
disguise is partnering with trusted event production company Fuse Technical Group (Fuse) to streamline its existing solutions and workshop and test ne
disguise Teams Up With Fuse
disguise is partnering with trusted event production company Fuse Technical Group (Fuse) to streamline its existing solutions and workshop and test ne
10/12/2021
AOIN Uses disguise gx2cs
xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience
AOIN Uses disguise gx2cs
xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience
17/12/2018
disguise Opens New Offices In Shanghai And Los Angeles
disguise has announced it is expanding with new offices in Shanghai and Los Angeles. disguise works with some of the world's most talented visual desi
disguise Opens New Offices In Shanghai And Los Angeles
disguise has announced it is expanding with new offices in Shanghai and Los Angeles. disguise works with some of the world's most talented visual desi
28/04/2023
disguise Integrates With ZeroSpace's SpoutBridge
disguise has announced integration with ZeroSpace's SpoutBridge, a tool that bridges the Spout technology with disguise RenderStream to facilitate pro
disguise Integrates With ZeroSpace's SpoutBridge
disguise has announced integration with ZeroSpace's SpoutBridge, a tool that bridges the Spout technology with disguise RenderStream to facilitate pro
21/11/2019
disguise Teams Up With Evolve Media Group
disguise has partnered with Evolve Media Group as the latest Rental and Sales Partner in the US for disguise solutions. Evolve is a technology-focused
disguise Teams Up With Evolve Media Group
disguise has partnered with Evolve Media Group as the latest Rental and Sales Partner in the US for disguise solutions. Evolve is a technology-focused
15/07/2022
disguise Acquires Meptik
disguise has acquired Atlanta-based immersive entertainment specialists Meptik, to empower the global deployment of trailblazing immersive productions
disguise Acquires Meptik
disguise has acquired Atlanta-based immersive entertainment specialists Meptik, to empower the global deployment of trailblazing immersive productions
18/05/2022
Cannes Film Festival To Host Virtual Production
The 75th edition of the Cannes Film Festival will, for the very first time will host a virtual production space powered by disguise. Talent-led film a
Cannes Film Festival To Host Virtual Production
The 75th edition of the Cannes Film Festival will, for the very first time will host a virtual production space powered by disguise. Talent-led film a
08/04/2022
disguise Launches New Unreal Engine 5 Plugin
Following the highly anticipated launch of Epic Games' Unreal Engine 5, users of visual storytelling platform disguise can, with the help of disguise'
disguise Launches New Unreal Engine 5 Plugin
Following the highly anticipated launch of Epic Games' Unreal Engine 5, users of visual storytelling platform disguise can, with the help of disguise'