Centro chooses Quantel iQ for Hong Kong facility

Award winning digital content producer Centro Digital Pictures, which creates commercial and entertainment content for film, video and interactive media, has established an iQ with QColor at the heart of its Hong Kong Cyberport facility.
The 2k system, which will be central to the company’s digital intermediate offering, is fully loaded with version2 software and will be used for film special effects, HD/SD postproduction, and HD/SD colour grading.
“I think the ultimate machine in our business has arrived …it's the iQ,” said Centro Digital Pictures Chairman and CEO, John Chu.
Centro Digital Pictures recently won plaudits and a Bafta nomination for its work on Tarantino’s ‘Kill Bill Vol.1’, and is widely regarded as a leading animation, film effects and postproduction company in SE Asia, winning over 40 local and international awards for its work. These include Golden Horse Awards for Best Visual Effects for ‘The Eye’, the box office record-breaking ‘Shaolin Soccer’, and ‘The Stormriders’. John Chu founded Centro in 1987, and in 2002 was awarded the Sing Tao Group ‘Leader of the Year Award’ in the Culture/Entertainment Category. The Company now has 150 full-time staff members, with over US$25 million invested to date, including two Quantel Dominos, two Henry Infinitys and a pair of Graphic Paintboxes.
Centro‘s iQ has a capacity of 170 minutes 2k and 400 minutes HD, with Quantel’s unique ‘Resolution Co-existence’, meaning that producers can work with multi-format content on the timeline without the need for conversion.
Commenting on the arrival of iQ at Centro, Alex Chelleri, Quantel Regional Sales Manager for Asia, said: “Centro and Quantel have enjoyed a successful relationship since 1987 when John first founded the company. John Chu has always been a true visionary and pioneer in the industry, and so Quantel is excited that he has recognized the amazing creative potential of iQ. ”
(GB)