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08/04/2004

DK-Audio appoints new Marketing Manager

Danish manufacturer DK-Audio has appointed Rob Moodey to the key position of Marketing Manager, with responsibility for the company’s entire range of audio and video metering, test and measurement products.
As a former member of the IABM’s technical sub-committee and a regular speaker on the SCTE white paper circuit, Rob Moodey is already well known to many people in the broadcast industry. He brings vast experience to his new position and a wealth of knowledge covering both video and audio test and measurement, areas in which he is renowned as an industry specialist.
Moodey’s career in broadcast began at E2V technologies, which he joined after graduating from London’s City University with a degree in electronic engineering. At E2V Technologies he was responsible for testing power amplifiers for the broadcast industry. In the late-1980s he joined Rohde & Schwarz and spent some years in sales before moving to Tektronix, where he eventually became Regional Business Development Manager with responsibility for tactical marketing of audio and video products in Europe, Africa and the Middle East.
Speaking about his new appointment, Moodey said: “Having been part of very large organisations for so long, it’s great to be involved with a smaller company where I feel there is real scope to make an impact. DK-Audio has a fantastic reputation throughout the global industry because its product range is of such high calibre. Technologically, it is very advanced and has a highly skilled research and development team. The company’s future plans include the introduction of some very exciting and dynamic products and I’m looking forward to being involved in their success.”
Karsten Hansen, DK-Audio’s founder and CEO, said: “Rob knows our marketplace very well and brings perspectives that will enhance our management team. He joins us at an exciting time as HDTV gains critical mass in the US and starts to roll out in Europe.”
Rob Moodey’s first task at DK-Audio is to overhaul the company’s entire marketing strategy with the aim of exploiting the synergy between the audio and video portfolio.
“We have a number of initiatives planned and we’ll be announcing them in more detail later in the year,” he says. “For the moment, I’m concentrating on getting to know the company, its distributors and its product range so that I can assess our potential and identify new opportunities to increase value to our customers.”
(GB)
VMI.TV Ltd

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