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20/09/2021

Love Nature And Sky Expand Content Deal

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Love Nature, a wildlife and nature brand with linear and streaming channels available in over 135 countries, and Sky have expanded their five-year content deal in support of Sky Nature, which originally launched in 2020 in the UK.

Through the partnership, Sky Nature became the official home of Love Nature’s award winning HD and UHD content and established itself as the biggest natural channel in the UK dedicated to exploring and understanding the beauty and wonder of our natural world.

The expansion into Italy and Germany means Sky customers in both markets will have access to Sky Nature and its vast catalogue of original content. This includes access to 670 hours of content shot in stunning 4K by 2025. This includes the Sean Bean-narrated blue chip special, Osprey: Sea Raptor (1x60’; 4K and HD); Malawi Wildlife Rescue, Season 2 (6x60’; HD, 4K & HDR); Battle of the Alphas (12x30’; 4K and HD) and other key original titles now in production. Programming will be localised in Italian and German.

Sky is on course to deliver on its ambition to be net zero carbon by 2030 across its entire value chain. As Principal Partner Media Partner to the UN’s climate change summit, COP26, the company is committed to using its voice, content and channels to raise awareness of the climate crisis.

"The expansion of our partnership with Sky TV is an important milestone in Love Nature’s history, bringing our universally loved wildlife and nature stories to millions of new fans in Italy and Germany," said Carlyn Staudt, Global General Manager, Love Nature. "Not only does this expanded deal highlight the quality of our stunning series and documentaries, it validates Love Nature’s decision to invest in 4K over seven years ago, while navigating through all the uncharted territory that came with being one of the first to market in the natural history space."

Zai Bennett, MD Content Sky UK & Ireland said:"We launched Sky Nature just one year ago and it has already delivered record breaking audiences as the biggest natural channel in the UK. The natural world is increasingly important to our customers, and we recognise this interest is shared by customers in other markets, including Germany and Italy. Sky Deutschland and Sky Italia customers will now have access to Sky Nature’s world class nature programming and experience Love Nature’s extensive library of natural documentaries."
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