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13/09/2021

Optimal Audio Appoints Head Of Sales And Channel Marketing EMEA

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Optimal Audio has appointed Raf Willems as Head of Sales and Channel Marketing EMEA.

Raf's twenty year career in the industry began in residential audio sales in his native Belgium, before a move into the commercial audio sector with Apart Audio where he progressed through a variety of roles to become Sales and Marketing Director. Following Biamp's acquisition of Apart, Raf became Head of Business Development for Europe with additional responsibility for managing Biamp's Retail and Hospitality team.

When the opportunity to join Optimal Audio arose, Raf, seeking a fresh new challenge, did not hesitate: "It's so rare in our industry to get the chance to be involved in developing a new brand from its inception. I'm passionate about commercial audio so I honestly consider this to be something of a once-in-a-lifetime opportunity. Everything I've seen and understood about the launch of Optimal Audio indicates that the company has got its approach to commercial audio right from day one by addressing exactly what the market needs. I'm looking forward to forging close relationships with our distributor network across the region, and I'm excited about helping to build Optimal Audio into a strong and progressive brand."

optimal-audio.co.uk
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