Broadcast News

Bookmark and Share
06/09/2021

M2A Media Collaborates With InSync Technology

News Image
M2A Media has collaborated with image processing and broadcast standards conversion specialists InSync Technology Ltd and video streaming and transcoding experts Hiscale to bring the very first motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to the global market.

Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects. M2A Connect | Cloud Frame Rate Converter turns this traditional model on its head.

Integrated with M2A Media's cloud acquisition, aggregation, and distribution system, M2A Connect, M2A Connect | Cloud Frame Rate Converter is a live, cloud-based, motion-compensated frame rate conversion service. Delivered entirely as an on-demand, pay-per-use solution, it offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.

M2A Connect | Cloud Frame Rate Converter makes it easy for global broadcasters to easily accept content in any frame rate and to convert it to a high-performance feed for local output, regardless of where the content owner may be, without the need to invest in, host, and support dedicated hardware. M2A Connect | Cloud Frame Rate Converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day.

Marina Kalkanis, CEO and Founder of M2A Media, commented, "As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and were delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect's innovative, software-defined offering."

Paola Hobson, Managing Director at InSync Technology, added, "FrameFormer from InSync Technology offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach. We're particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery."

"Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale," commented Tilo Skomudek, CEO of Hiscale. "The combination of advanced cloud-based processing technologies and M2A's service expertise is clearly a winner for all content owners".

m2amedia.tv
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

13/03/2019
FrameFormer Frame Rate Converter Now Available For Mac Users
InSync Technology has introduced a new FrameFormer motion compensated frame rate converter plug-in for Adobe Premiere Pro Mac users. FrameFormer simpl
10/10/2012
Frame Rate Changes A Breeze For Nowell And Pictorvision Eclipse
Aerial cinematographer David B. Nowell, ASC has been spending a lot of time in the air recently, shooting for major motion pictures. And, whether it’s
29/05/2012
Qube Cinema Brings High Frame Rate 3D To CineEurope
Qube Cinema will demo the high-frame-rate (HFR) and high-bit-rate (HBR) capabilities of the Qube XP-I server and Qube Xi Integrated Media Block (IMB)
17/04/2012
Chrisite Host Higher Frame Rate Summit
Christie hosted a high frame rate (HFR) Summit on Thursday, 12th April at Christie’s worldwide centre for engineering, research and development in Kit
11/08/2008
FOR-A To Introduce New HD Frame Rate Converter And Audio Function Card At IBC2008
FOR-A, a leading manufacturer of video and audio systems for the broadcast and professional video industries, will introduce the FRC-3000 Frame Rate C
10/04/2008
FOR-A To Intro New HD Frame Rate Converter At NAB 2008
FOR-A Corporation of America, a leading manufacturer of video and audio systems for the broadcast and professional video industries, will introduce th
23/03/2007
BBC Post Production Takes Delivery of First Alchemist Ph.C HD Frame Rate Standards Converter
Snell & Wilcox has announced that BBC Post Production, part of BBC Resources Ltd, has taken delivery of the first Alchemist Ph.C – HD, the company's n
05/09/2006
TV2GO Chooses FOR-A HD Frame Rate Converter For Trans-Atlantic HD Video Conversions
TV2GO, an international satellite transmission and video production company, recently installed an FRC-7000 HD frame rate converter for standards conv
29/05/2024
Alibaba Cloud Tests Its AI-Enhanced Multi-Camera Replay Service
Alibaba Cloud in partnership with Olympic Broadcasting Services (OBS) has tested its latest AI-enhanced multi-camera replay service at the Olympic Qua
14/05/2024
Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Sh
13/05/2024
Velocix Highlights Hybrid-Cloud & Multi-CDN Streaming
Based on its Hybrid-cloud Origin and Hybrid-cloud CDN software, Velocix’s hybrid-cloud streaming platform enables video service providers to combine t
27/03/2023
M2A Media To Launch EBAM At NAB 2023
M2A Media is to launch its latest product feature, encoder-based ad manipulation (EBAM), at the 2023 NAB Show. M2A Media developed EBAM specifically t
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
13/06/2022
ATP Media Selects M2A CONNECT
M2A Media has announced that ATP Media has chosen M2A CONNECT to power the delivery of its live tournament feeds. ATP Media required a solution to aut
02/08/2012
Eyeheight Announces LE-3G Multi-Rate Video Legaliser At IBC
Eyeheight announces a powerful addition to its product range. Scheduled for introduction at IBC2012 in September, the LE-3G is a multi-rate SD-SDI/HD-