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06/09/2021

M2A Media Collaborates With InSync Technology

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M2A Media has collaborated with image processing and broadcast standards conversion specialists InSync Technology Ltd and video streaming and transcoding experts Hiscale to bring the very first motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to the global market.

Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects. M2A Connect | Cloud Frame Rate Converter turns this traditional model on its head.

Integrated with M2A Media's cloud acquisition, aggregation, and distribution system, M2A Connect, M2A Connect | Cloud Frame Rate Converter is a live, cloud-based, motion-compensated frame rate conversion service. Delivered entirely as an on-demand, pay-per-use solution, it offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.

M2A Connect | Cloud Frame Rate Converter makes it easy for global broadcasters to easily accept content in any frame rate and to convert it to a high-performance feed for local output, regardless of where the content owner may be, without the need to invest in, host, and support dedicated hardware. M2A Connect | Cloud Frame Rate Converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day.

Marina Kalkanis, CEO and Founder of M2A Media, commented, "As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and were delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect's innovative, software-defined offering."

Paola Hobson, Managing Director at InSync Technology, added, "FrameFormer from InSync Technology offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach. We're particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery."

"Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale," commented Tilo Skomudek, CEO of Hiscale. "The combination of advanced cloud-based processing technologies and M2A's service expertise is clearly a winner for all content owners".

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