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Avid Expands DIY Music Distribution Service

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Avid has announced an exciting new update for its subscription-based DIY music distribution service.

AvidPlay™ will now allow independent music artists, producers and record labels to distribute tracks mixed in Dolby Atmos® for Apple Music's Spatial Audio.

By using AvidPlay to distribute their music in Dolby Atmos, independent music professionals are reaching the growing audiences that are enthusiastic for immersive listening experiences, while keeping 100 percent of their rights and earnings. Subscribing artists and labels simply select their singles or albums they'd like to release and then AvidPlay takes care of the rest—from distributing their tracks in Dolby Atmos to Amazon Music, TIDAL and now Apple Music, to generating pre-save and smart links for marketing, to tracking song performance and payments.

Avid's Rob D'Amico, Senior Director of Product Marketing for Audio Solutions, said: "We developed AvidPlay to make it extremely easy for independent artists and labels to distribute and monetise the music they're creating with Pro Tools. It's an exciting time for our customers to distribute tracks in Dolby Atmos to Apple Music from AvidPlay as they will be able to reach more listeners and grow their fanbase by sharing with them new ways of experiencing their music."

To get started, artists and labels can subscribe to one of the six AvidPlay distribution plans to match their needs through the free Avid Link app for mobile or desktop, and then upload their Dolby Atmos Music and stereo tracks along with artwork. The AvidPlay dashboard lets users manage their tracks and albums and see how much money they're earning from each song. To date, songs distributed by artists through AvidPlay have been played by consumers more than one billion times.
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