PICARDY PRODUCE ‘FREESTYLE CRUISING’ VIDEO

PICARDY Media Group are helping Norwegian Cruise Lines tap into a younger market, by producing an upbeat and exhilarating video which illustrates a new, informal approach to travelling on the ocean waves.
The 20-minute video is being used to launch NCL’s revolutionary new ‘Freestyle Cruising’ venture, which does away with strict dress codes and formal dinner and entertainment arrangements, and instead puts the accent on variety and flexibility.
Picardy’s dynamic video shows various exotic locations such as Bermuda, Hawaii, the Caribbean and Alaska. This is backed by a host of other fantastic sights such as dolphins leaping from the ocean and sea birds soaring into the sky, which emphasise the freedom and relaxing atmosphere of the new style cruises. The rapidly cut, interlayered images are accompanied by an uplifting soundtrack, and spectacular views of the ship’s interior which gives the viewer the feeling that they could almost be aboard the plush starring liner and NCL’s newest vessel – the ‘Norwegian Sun’.
The video is broken up into segments focusing on particular aspects of the freestyle cruise concept, each with its own animated title sequence.
UK sales and marketing director Tim Harding said ‘Freestyle Cruising’ is aimed at 35 to 55-year-olds. He said: “We’re hoping to attract younger people who would usually go on a resort holiday to go on a cruise. The flexibility of ‘Freestyle Cruising’ will make these holidays more appealing, and the video places our product in stark contrast to the traditional model of holiday cruises. Picardy have helped to communicate our message with an energetic video which is also a treat for the eyes.”
The video was produced at Picardy’s Knutsford facility, formerly known as Alphabet Communications. (CD)