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06/03/2020

ITV Appoints Director Of Advanced Advertising

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ITV has appointed Rhys McLachlan as its new Director of Advanced Advertising.

McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year.

Since announcing the Amobee deal, ITV has been working closely with Amobee to design, develop and integrate the technology to power ITV's new programmatic TV platform, Planet V.

Reporting to Kelly Williams, Managing Director for Commercial, McLachlan will take a leading role in developing ITV Commercial’s overall digital strategy, working alongside key stakeholders within the Commercial, Technology, Data, ITV Hub and ITV’s Platform team. He will be responsible for delivering ITV’s advanced advertising capabilities, specifically the development of Planet V as well as partnerships with the key digital and broadcasting platforms.

Prior to his role at Amobee and the Videology Group, Rhys was Head of Futures at Mediacom UK between 2003 and 2011.
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