DISCOVERY CHANNEL JOINS ITV DIGITAL

DISCOVERY Channel, one of the premier brands in multichannel TV, is to join the ITV line up of primary channels from 18 November, 2001.
Discovery is the world's foremost provider of factual programming, encompassing documentaries and reality based entertainment programming. When it goes live on the ITV Digital platform, viewers will be able to look forward to programmes such as ‘Mastermind’, Britain's most popular television quiz which returns with Clive Anderson in the famous black chair, and the thought-provoking Filmreal season which showcases the very best of documentary feature film making from around the world.
Rob Fyfe, ITV Digital's Managing Director said: "We're delighted that Discovery Channel is at last joining the ITV Digital line up. It's one of the great brands of TV all over the world and it significantly strengthens our channel offering. We - and, more important, our customers - have always wanted Discovery Channel itself on our platform". (CD)