Broadcast News

Bookmark and Share
07/01/2020

Atlona Promotes Thorsten Goecke To Director Of Sales For EMEA

News Image
Atlona, a Panduit company, has promoted Thorsten Goecke to Director of Sales for Europe, the Middle East and Africa (EMEA).

Based in Munich, Germany, Thorsten reports to Ralph J. Lolies, Panduit's SVP/Managing Director for EMEA.

In alignment with Atlona's growing sales presence and partner network worldwide, Thorsten will work closely with his EMEA regional sales managers (RSMs) to boost demand, sales, and brand awareness for Atlona’s industry-leading AV over IP distribution, connectivity, and control solutions for commercial and residential applications.

Thorsten has been instrumental in the implementation of Atlona's shift to a "solutions-oriented" sales approach in the DACH region, and is responsible for many of the company's largest AV over IP and networked control installations in Europe. Thorsten is now working closely with top management at Atlona and parent company Panduit to develop a unified brand message and go-to-market strategy, enabling EMEA RSMs to effectively compete for new business based upon a robust value proposition for AV and IT convergence.

Capitalizing on Panduit's dominance in the IT and network infrastructure market, Thorsten's EMEA sales team intends to deliver targeted solutions for design consultants, planners, and systems integrators to consider as early in their end-customers' project timelines as possible to maximize sales opportunities. He is also bullish on recent Atlona innovations that strengthen the company's All-IP Meeting Space message, including the second-generation Velocity™ IP-based AV control platform; and the quickly-growing Omega™ Series of 4K/BYOD-capable presentation and collaboration products.

"Thorsten brings a wealth of knowledge and experience to his new role around the unique sales and marketing challenges inherent to the EMEA region, including an expansive geography and broad cultural diversity," said Ilya Khayn, CEO, Atlona. "His exceptional interpersonal skills and technical expertise brings value to both his EMEA team and large customer base that will only enhance Atlona’s global success."

Thorsten came to Atlona in 2014 with an initial focus on the DACH (Germany, Austria, Switzerland) market, and later assumed responsibilities for Eastern Europe, Scandinavia, and parts of Russia and Africa. He subsequently played an instrumental role in developing the UK market, including the management of UK distribution partners and channels.

Prior to joining Atlona, Thorsten served as Director of EMEA Sales for Icron Technologies, a manufacturer of high-performance video and USB extension solutions, from 2012-2014. He also served as Managing Director of Gefen Distribution GmbH, from 2008-2011; and Sales Director, AV Connectivity products for SDI GmbH from 2001-2008.

atlona.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

24/04/2017
Clear Cut Pictures Secures New Managing Director
Leading post production house Clear Cut Pictures has announced the appointment of Rowan Bray as its new Managing Director. Rowan joins from Molinare,
04/07/2017
HHB Named Avid's EMEA Audio Top Channel Partner
HHB Communications and its post-focused division Scrub have been named Avid's EMEA Audio Top Channel Partner. This is the third time in four years tha
12/09/2017
Media Links Announces New EMEA Partners
Media Links has named five new authorised partners in Europe. As part of Media Links' Partner Programme, which was launched at IBC in 2016, the compan
19/05/2017
HHB Named Avid's EMEA Audio Top Channel Partner
HHB Communications, including its post-focused division Scrub, have been named Avid's EMEA Audio Top Channel Partner. The award is the third in four y
09/10/2017
ChyronHego Adds To Global Sales Team
ChyronHego has announced two additions to its global sales team; Robin Adams joins the company as Managing Director, EMEA, and Paul Weiser as vice pre
03/10/2017
Gearhouse Broadcast Makes Two Key Sales Appointments
Gearhouse Broadcast has made two key sales appointments in North America as part of its growth strategy in the region. Based in Gearhouse Broadcast US
06/11/2019
Atlona Appoints New Sales Team Members
Atlona has appointed four new members to its sales team. Three new regional sales managers and a new inside sales representative have joined the compa
07/03/2019
Sarah Yule Joins Audio-Technica As New Sales Director EMEA
Former Director of Sales at VC-backed music creation start-up ROLI, Sarah Yule has joined Audio-Technica Europe as the new Sales Director EMEA. Ms Yul
06/12/2017
Clear-Com Names VP Of Sales
Clear-Com has announced the appointment of Chris Willis as the company's Vice President of Sales. In his new role, Chris will lead the company's globa
28/11/2017
Adder Appoints Loki Ong As VP Of Sales For The APAC Region
Adder Technology has appointed Loki Ong as VP Sales for the APAC region. With extensive sales knowledge and experience in KVM technology that dates ba
27/11/2017
Square Box Systems Promotes Hannah Stern To Sales Operations Manager
Square Box Systems' has announced the promotion of Hannah Stern to sales operations manager. Reporting to the company's CEO, Dave Clack, Stern will ma
14/11/2017
Ad Sales Pie Share Is Now A Piece Of Cake
Current trends in the ad sales pie share clearly demonstrate that mobile and desktop internet advertising will surpass TV advertising incomes in 2019.
05/04/2017
Salon Pro Sales And TC Soho Announce New Partnership
Leading content delivery specialists TC Soho has announced a new partnership with storage solution experts Salon Pro Sales. The move will see Salon, w
21/03/2017
How To Increase Online Sales With Video
You have a brand new product that has just launched on your website and you want to boost your e-commerce sales. By producing high quality video conte
26/09/2019
Bitmax Appoints EMEA Sales Director
Bitmax has appointed Tristan O'Dwyer as EMEA Sales Director, responsible for developing business across the region for Bitmax's suite of services. In