Broadcast News

Bookmark and Share
04/12/2019

Are Broadcasters Keeping Pace With Market Drivers?

News Image
This year more than any other, video streaming - both live and on-demand – has gained a foothold in mainstream consumer viewing. One streaming technology pioneer, Telestream, is responding to these seismic changes within the broadcast and electronic media industries with a renewed emphasis on multiplatform and multiscreen content delivery.

But are broadcasters keeping pace with market drivers? Telestream's CEO, Scott Puopolo, sounds a cautionary tone as he prepares to contribute to the IABM Annual Conference 2019 in London. "The evidence is irrefutable," stated Puopolo. "Research shows that for the increasingly influential millennial consumer audience, 24 percent of viewing takes place on a TV set, down from 48 percent in 2015. Over the same period, viewing on mobile devices has jumped from 19 to 36 percent of all TV viewing among teens."

"Some commentators suggest that new streaming services are costing their parent companies dearly, but to us the risk and potential cost to broadcasters of not embracing streaming workflows in a whole-hearted and ambitious way is far higher," stated Scott Puopolo.

While making these observations, Puopolo accepts that there is a fundamental need for technology companies to work with broadcasters to develop new infrastructure and business models. "In this environment, tech firms need to be international beacons to shine a light on knowledge and ideas in the broadcasting world irrespective of the channel of delivery, and yet there is one over-riding issue that is being overlooked by many broadcasters," stated Scott Puopolo.

"If you plot the rate at which new media viewing platforms are being created and look at the cost of illuminating those platforms with broadcasters' rich content, then only the companies that radically alter their streaming workflow strategies can afford to stay in business," he stated. "At Telestream, we are working with many linear multi-channel broadcasters that seek to create an OTT network that is directly comparable with linear television in terms of quality of service and experience. The transition from OTT being a novelty to having the same consumer expectations as the linear TV experience in your living room is massive."

So, does Puopolo believe that broadcasters really understand the potential offered by video streaming technology today?  "Some do, but others don't," he responded. "In fairness it isn't purely a technology challenge but one of business models too. More smartphones are sold every year than PCs, TVs and cars - there is a lot of change to understand and absorb as networks get faster and devices smarter," Puopolo observed.

"Until we acknowledge this revolutionary change in millennial consumer preferences and adopt a very different approach to multi-platform delivery workflows, there is a danger that broadcasters will let the most tremendous opportunity of our generation slip through their fingers," Puopolo commented.

"At Telestream, we can make it very straightforward to publish more content. Assuming our customers have content of a quality they can monetize, their impediment is the ability to get it to their audience without having to capitalize their infrastructure in order to do this. This is Telestream’s OptiQ story. We need to create thousands, or even tens of thousands of narrowly focused channels that people are prepared to pay to view. How can we democratize content and the viewing experience – that’s the OptiQ challenge," Scott Puopolo concluded.

www.telestream.net
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/05/2017
Telestream Announces Latest Version Of Lightspeed Live Stream
Telestream has announced the latest version of Lightspeed Live Stream, its enterprise-class live multiscreen encoding, packaging and distribution syst
05/04/2017
Spot & Spin To Launch Pay-As-You-Go Content Management Services At NAB
Spot & Spin is to launch its range of pay-as-you-go content management services at the the 2017 NAB Show in Las Vegas. "Spot & Spin gives film and tel
02/10/2017
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
11/04/2017
Profanity Delay For SeeSaw Streaming For England Rugby
Time Delay TV provided its profanity delay equipment for the live stream from the England rugby in Twickenham. The broadcast was transmitted for O2, a
02/11/2017
Broadcasters & Post Production Facilities Digitising Legacy Tape Formats
The first in a series of articles by Pat Horridge of VET Training covering the issues facing broadcasters and post houses needing to digitise legacy t
23/10/2017
Broadcasters Sign Up For IABM Conference
IABM is to open its Annual International Business Conference to broadcasters and media organisations for a day later this year. The event takes place
22/05/2017
Stream Circle – A Revolutionary Idea That Exploits Conservative Viewing Habits
From the same stable as the globally famous Provys, a software solution for the management of TV channels, which is used by many renowned broadcasters
12/09/2017
The Broadcasters' Four Agreements
At 37,000 feet, flying home from Telemundo Show, the largest annual July broadcasting convention in Mexico, and thinking of my next trip to IBC, my mi
12/12/2019
Sony's Simple Live Streaming Service Now Available
Sony has announced that its Simple Live Streaming service, a new proposition for users to streamline the process of acquiring live content, will be av
05/10/2017
Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
20/07/2017
CallMe Provides Broadcasters With Easy-To-Use Audio Over IP
CallMe is a cloud-based communications platform for audio codecs which handles all the complicated stuff and provides the user with a simple click-and
02/01/2018
Broadcasters & Post Production Facilities Digitising Legacy Tape Formats: Pt 5
The fifth, and final, in a series of articles by Pat Horridge of VET Training, covering the issues facing broadcasters & post houses needing to digiti
12/12/2017
Broadcasters & Post Production Facilities Digitising Legacy Tape Formats: Pt 4
The fourth in a series of articles by Pat Horridge of VET Training covering the issues facing broadcasters & post houses needing to digitise legacy ta
15/11/2017
Broadcasters & Post Production Facilities Digitising Legacy Tape Formats: Pt 2
The second in a series of articles by Pat Horridge of VET Training covering the issues facing broadcasters & post houses needing to digitise legacy ta
09/12/2008
Alchemist Ph.C - HD Enables Omnimago To Deliver Pristine SD And HD Content To Broadcasters Worldwide
Snell & Wilcox has announced that Omnimago HmbH, a leading German provider of professional A/V and post-production services, is using the Alchemist Ph