Bannister Lake Offers Web-Based Solutions To Media Organisations

Bannister Lake has announced it is now offering media organisations web-based solutions to complement and augment their on-air presentations and expand the election coverage.

Bannister Lake HTML5-based web widgets use multiple static and real-time data sources to provide online and mobile audiences with easy-to-navigate, map-based visualizations to dig deeper into contextual election data. As broadcast audiences continue to drift online, the solution provides broadcasters with an opportunity to retain audiences with dynamic election graphics synchronised with their on-air presentations.

Bannister Lake's development team has taken full advantage of the React JavaScript Framework to build web solutions that are lightweight, fully responsive, and run on the client side. This approach efficiently manages large volumes of election data while dramatically speeding up data retrieval and allowing users to access the solution on any device.

"At Bannister Lake we chose to develop web widgets that fully leverage the client side to avoid each query going back to the server," said Bannister Lake President Georg Hentsch. "This provides a far superior user experience. And by incorporating live results, key demographic data, historical voting patterns, or other important data — all run through our unique development approach — producers can create more compelling journalism."

The highly visual, animated, and interactive web widgets allow users to easily navigate directly to specific election races, districts, or regions to retrieve results. This capability provides broadcasters with more editorial options, allowing their on-air productions to focus on national trends, background, key races, and upsets, while the online presentation can provide a more localized and interactive presentation. Web widgets can be embedded directly into web pages or into applications to take full advantage of audiences using any device.

Web widgets can also be incorporated into on-set presentations via touch-screen displays, allowing presenters to walk viewers through important races and examine election trends.

www.bannisterlake.com