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Shure To Offer Integrated Systems Certification Programme

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Shure is to offer an Integrated Systems Certification Program through the Shure Audio Institute (SAI).

The program, announced at InfoComm 2018 in Las Vegas, will feature Integrated Systems training courses for channel partners, systems integrators, and audio engineers.

The SAI was established in 2015 to provide dedicated training to support the company's product portfolio and serve customers as a source for audio and AV professionals.

Shure's Integrated Systems Certification Program consists of two levels.

Level 1 focuses on sales, with courses including Audio Basics for Meetings and Conferences, Wireless Basics, Integrated Systems Portfolio Overview, and Best Practices for Interacting with IT Professionals.

Level 2 covers the technical side of product training and understanding. Classes include a Shure Wireless Master Course: Wireless Best Practices and Techniques, two-part Networking for AV Professionals course, Conference Room Design Basics, and Dante level 1 and 2 certification administered by Audinate.

Classes can be taken virtually or through in-person seminars. Level 1 and Level 2 are two separate certifications; however, those who wish to get the Level 2 certification must complete Level 1 first.

"As the market continues to expand, and technologies evolve, certifications have become the industry standard, ensuring AV professionals fully understand the product on-hand prior to being in the field," said Dave Klein, global director of the Shure Audio Institute.

"Through the Integrated Systems Certification Program at SAI, we have developed content that offers sophisticated training to deliver consistent technical and product instruction, all with the goal of increasing customer loyalty and trust."
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