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31/01/2003

ITV to increase drama investment

In their annual statement of programme policy, ITV have earmarked an extra £100 million for drama productions.
The drama investment is part of the record £825 million ITV are to hand the incoming director of programming, Nigel Pickard, who has been charged with re-establishing the channel's dominance in the face of strong competition from BBC1 and multichannel TV.
New series will include 'Rosemary and Thyme', starring former 'Good Life' star Felicity Kendall and Pam Ferris as gardening detectives, and 'Between the Sheets', a drama about sex counselling from 'Fat Friends' creator Kay Mellor.
Other highlights include the return of Robbie Coltrane to the channel in 'The Plan Man' plus adaptations of classic novels 'Lucky Jim' and 'The Mayor of Casterbridge'.
(GB)
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