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14/09/2017

Drive Thru Puts Pedal To The Metal

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While broadcasters continue to argue over the transition to UltraHD, for full service facilities, the debate is already settled: 4K is here to stay and 8K is on the way.

Producing content for big screen presentation and theatrical release demands workflows and systems capable of handling a mass of high resolution formats, compressed and raw. While this is technologically feasible, there's a catch, as Bob George, Flame/VFX Artist & Owner of Drive Thru Editorial facilities explains: "The commercial reality is that what we can charge our customers isn't increasing, so we have to invest wisely and only use equipment that is efficient, affordable and scalable to our future needs."

Drive Thru specializes in producing commercials for local Minneapolis-based clients alongside national advertisers including Honda, Union Pacific and Subaru. Their work is highly dynamic, with its Flame, Flare, Flame Assist and DaVinci Resolve artists delivering truly compelling advertising campaigns.

When it came to selecting central storage for the company's content production and file sharing, George could not afford low performing technology. So while fast, locally connected drives may have provided the data throughput for 4K editing, he sees them as fundamentally flawed in terms of shared working, enterprise-wide asset management and data security.

"Each of these issues on their own are serious concerns for production houses; combined they spell huge inefficiency and unacceptable risk," he continues. As an organization that offers editing, grading, VFX, graphics and animation services, George was determined to future-proof the workgroup. Yet relying on SAN topologies was an alternative he was keen to avoid, as he explains: "We are a mixed-OS facility, with Windows, Linux and Mac workstations running on the network. That's not easy to manage with a SAN. Nor would it give us the flexibility to add freelancers' laptops to the workgroup without re-configuring each system."

The research pointed to fast network attached storage as the most likely alternative. Although its Ethernet connectivity would make installing workstations straightforward, the team was concerned that 1Gb and 10Gb network speeds could be insufficient for its needs.

"If the Autodesk Flame guys are working on a 30 second spot in high resolution, we had to have faster performance than most storage solutions can offer. We're looking to the future where we may be handling 4K as standard and that’s a lot of data traffic to handle," he continues.

As a pioneer in 40Gb Ethernet, GB Labs was able to create a storage network that delivered the data throughput, file sharing, scalability and versatility that Drive Thru needed. The new system they installed was based around the Space tier 1 storage unit, with the native capacity increased to 96TB thanks to the addition of two EX expansion modules.

"Space is undeniably fast in its original configuration but we really bought into the product because of its scalable performance. We used an additional RAID controller to double the performance of the unit and were the first to invest in their new HyperSpace SSD accelerator. This has delivered incredible simultaneous read/write speeds," George remarks.

HyperSpace is an intelligent acceleration unit for Space. This SSD-based accelerator addresses the I/O performance gap between HDD systems and the ultimate performance of the Space SSD range. Ben Pearce, VP Sales and Marketing notes: "By intelligently lowering latency and increasing IOPS performance, the user experience is up to 4x faster with HyperSpace. The system delivers exceptional performance, using two unique technologies – IDA2 (Inflight Data Acceleration) and the DRAM-based Chaos Cache. Working as a single volume, HyperSpace’s SSDs and Space's HDDs offer highly cost-effective performance with expandable capacities."

"The effect is dramatic," George assesses. "We can now run multiple projects concurrently, with editors, animators and the graphics team all working directly off the storage. Even when we're handling 4K DPX streams, there's no system slowdown, everything is in real-time."

This level of performance was achieved without the facility having to move entirely to SSD technology which would have been significantly more expensive. As the workgroup grows to include new team members, Drive Thru has the option of adding further HyperSpace modules for even greater levels of performance. Indeed, George already foresees this prospect: as the organization moves to increase its remote file transfer capabilities using their Aspera system, the team will need to deliver yet more concurrent streams. GB Labs Intelligent Storage innovations continue to provide the power Drive Thru needs to deliver the content the world demands.

www.gblabs.com

Solidmate Ltd Memory Card Hire London

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