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03/08/2017

Synthax Appointed European Distributor By Tracktion

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Synthax Audio UK has been appointed as the European distributor for Tracktion Corporation's range of music production software and hardware.


The deal will also see the launch of www.tracktioneurope.com, which will create and deliver European-based content, initially focused on support tools such as video tutorials.
With the introduction of Waveform, the latest in Tracktion's series of DAW applications, the brand offers its most universally accessible and inspirational recording software to date. In addition, a new premium virtual instrument, the BioTek Organic Synthesizer, and the DAW Essentials Collection (a suite of 16 portable effects plugins) have been well received and indicate a strong development trend.
The Waveform DAW avoids the complexities inherent in most of today's DAWs as they struggle to support everything from film mixing to enterprise operations or live music performance. This makes Waveform incredibly efficient and intuitive to musicians.
Tracktion Chief Executive Officer, James Woodburn, said: "In many ways, we have a unique approach to the music technology business and have spent some time searching for the ideal European partner.
"While getting to know Synthax Audio UK, a superior attention to detail and dedication to customer service became apparent. This appointment will allow us to serve the European market better and more directly than we could have managed on our own."

www.tracktioneurope.com
www.synthax.co.uk
(LM)
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