Broadcast News

Bookmark and Share

SSE boost digital console inventory

Birmingham based SSE Hire Limited have ordered five InnovaSON Sy80 digital live consoles to supplement their digital console inventory.
SSE has been using InnovaSON Sensory series consoles for over two years for prestigious clients such as David Gray, UB40, BBC 'Top of the Pops', Stereophonics, Massive Attack, Faithless, Sting and many more.
SSE Technical Director Chris Beale is impressed with the Sy80. He said: "InnovaSON’s digital consoles have always combined excellent audio performance with the most straightforward user interface. Many engineers who initially passed the consoles by because of their cosmetic simplicity have been very surprised at the quality of the result and we often find that engineers who try the Sensory consoles under some duress simply get hooked once they start to use them. The new Sy80, which has evolved from the earlier models and now has a very rich feature set, competes effectively with any of the current crop of large format digital consoles and does so with rock solid and proven reliability, straightforward connectivity and the lowest shipping weight.
“SSE already has eleven InnovaSON consoles in hire stock and they have become the most popular product we own. It’s because we rarely have a console available without forward booking that we are expanding our inventory. The key to owning and hiring digital consoles is to ensure that they are versatile enough to cover the majority of the tasks demanded of them with a minimum of hardware re-configuration. The Sy80 achieves this goal very effectively and the control surface easily adapts to different applications, being as good at front of house as it is on monitors and equally effective in theatre or broadcast.
“The shift to digital mixing has been slow coming but has now become well established; today it’s hard to see how a touring production can afford to ignore the benefits of digital technology. There are other digital consoles on the market of course and these can be very effective, however I do not see a conflict between them and InnovaSON consoles. Like us, users and hire companies will realise that there are horses for courses and the Sy80 easily fulfils the tasks of live mixing in 95% of applications at significantly lower cost of ownership and with greater versatility. SSE owns other digital consoles but we make better profits with our InnovaSON consoles."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
Aaton-Digital Unveils Sennheiser Partnership
Aaton Digital has announced a new partnership with Sennheiser, which will see AMBEO technology interface for virtual reality and augmented reality inc
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
Aaton-Digital And Transvideo's New Products At IBC 2017
Aaton Digital and Transvideo have announced a showcase of new products at IBC 2017. Aaton-Digital will demonstrate the new CantarMini location sound r
RED Digital Cinema Accepting WEAPON Orders
RED Digital Cinema has announced that its WEAPON camera with MONSTRO 8K VV sensor is now available for purchase. The company's newest camera and senso
cda Pro.AV Appointed Reseller For Aaton Digital-Transvideo
Aaton Digital-Transvideo has announced the appointment of cda Pro.AV as reseller for Australia, New-Zealand, Singapore and Thailand. cda Pro.AV's Busi
Wazee Digital Staff To Co-Present At AWS re:Invent 2017
Brian Noecker, VP of Information Systems and Services, and Greg Loose, Chief Technology Officer, at Wazee Digital are to present at AWS re:Invent 2017
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
Work Stations/DIT Carts (Digital Imaging Technicians)
DIT (mobile workplace of the digital imaging technician) carts and workstations can be essential in video production and recording live events, provid
Aaton Digital Adds Record & Play Facility To Cantar
Aaton Digital has announced a free Record & Play facility upgrade to the owners of its Cantar X and Cantar Mini location sound recorders. The new Cant
CBS News Renews Licensing Agreement With Wazee Digital
CBS News and Wazee Digital have announced the renewal of their long-standing agreement in which Wazee Digital will continue to manage and represent CB
Transvideo & Aaton Digital Announce New Products For NAB 2017
Transvideo and Aaton Digital have announced that they will both show new products for the cinematography and broadcast industries at NAB 2017. Transvi
Robert Shen Joins Axon Digital Design
Robert Shen has joined Axon Digital Design as Business Development Manager South East Asia. Mr Shen joins the company from Imagine Communications wher
Wazee Digital Announce Efficiency Improvements To Core
Wazee Digital, a leading provider of cloud-native video management and licensing services, has announced improvements to Wazee Digital Core designed t
Axon Digital Design Celebrates 30 Years In The Broadcast Industry
Axon Digital Design is celebrating 30 years in the broadcast industry. The firm has also announced it will showcase a range of infrastructure products