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17/11/2003

SSE boost digital console inventory

Birmingham based SSE Hire Limited have ordered five InnovaSON Sy80 digital live consoles to supplement their digital console inventory.
SSE has been using InnovaSON Sensory series consoles for over two years for prestigious clients such as David Gray, UB40, BBC 'Top of the Pops', Stereophonics, Massive Attack, Faithless, Sting and many more.
SSE Technical Director Chris Beale is impressed with the Sy80. He said: "InnovaSON’s digital consoles have always combined excellent audio performance with the most straightforward user interface. Many engineers who initially passed the consoles by because of their cosmetic simplicity have been very surprised at the quality of the result and we often find that engineers who try the Sensory consoles under some duress simply get hooked once they start to use them. The new Sy80, which has evolved from the earlier models and now has a very rich feature set, competes effectively with any of the current crop of large format digital consoles and does so with rock solid and proven reliability, straightforward connectivity and the lowest shipping weight.
“SSE already has eleven InnovaSON consoles in hire stock and they have become the most popular product we own. It’s because we rarely have a console available without forward booking that we are expanding our inventory. The key to owning and hiring digital consoles is to ensure that they are versatile enough to cover the majority of the tasks demanded of them with a minimum of hardware re-configuration. The Sy80 achieves this goal very effectively and the control surface easily adapts to different applications, being as good at front of house as it is on monitors and equally effective in theatre or broadcast.
“The shift to digital mixing has been slow coming but has now become well established; today it’s hard to see how a touring production can afford to ignore the benefits of digital technology. There are other digital consoles on the market of course and these can be very effective, however I do not see a conflict between them and InnovaSON consoles. Like us, users and hire companies will realise that there are horses for courses and the Sy80 easily fulfils the tasks of live mixing in 95% of applications at significantly lower cost of ownership and with greater versatility. SSE owns other digital consoles but we make better profits with our InnovaSON consoles."
(GB)
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