BBC appoint Head of Audience Planning

Justin Bairamian has been appointed Head Of Audience Planning for the BBC.
Reporting to Andy Duncan, Director, Marketing, Communications & Audiences, this is a newly created role within MC&A.
Justin will manage a team of Audience Insight Managers that will work with production divisions to help programme makers use audience insight as part of new programme development.
The team will also work on key projects across the BBC.
Andy Duncan said: "The appointment of Justin really is a significant step in our ambition to put audiences at the heart of the BBC.
"We believe the expertise and insight that this new team will bring to our programme development teams will encourage greater creativity in everything that we do."
The appointment of Bairamian and the creation of the Audience Insight team follows a successful pilot project in Documentary & Contemporary Factual earlier this year.
Previously Bairamian was Managing Director at Leagas Delaney, working on a broad portfolio of clients including The Guardian, Patek Philippe, Intercontinental Hotels, Opodo and Nationwide Building Society.
He has also held positions at WCRS and Saatchi and Saatchi.
Bairamian will take up his new post in the New Year.
(GB)