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Making A Noise With Avid Audio Innovations

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With increasingly complex soundtracks, higher client expectations, smaller budgets and shorter turnaround times, today's audio professionals need to deliver top-quality results quickly and efficiently, says Tim Carroll, VP Product Management, Audio at Avid.

With the availability of new audio editing innovations and flexible options for accessing Avid's Pro Tools | HD toolset, the best audio editing workflow just got better.

Helping audio pros stay ahead of the game, Avid makes it easier and more affordable than ever to access the industry's leading solutions for audio post and pro mixing.

Launched at IBC 2016, Avid Pro Tools 12.6 delivers powerful new editing capabilities that give audio professionals even more control over their editing workflow and enables faster and more fluid mixing than ever before.

The Clip Effects and Layered Editing features make it possible to edit and prepare mixes faster and more powerfully.

Additionally, audio professionals can accelerate production using automatic playlist creation and selection using shortcut keys.

Furthermore, Pro Tools 12.6 delivers enhanced "in-the-box" re-recorder workflows requested by the most prominent facilities in the world.

New standalone purchasing options mean that customers can now purchase or subscribe to Pro Tools | HD software as a stand-alone product, independent of Pro Tools | HD hardware bundles.

This means audio professionals have more flexible, affordable access to the premium audio post and pro mixing toolset in Pro Tools | HD software than ever before.

Facilities can easily add additional seats for offline editing tasks that may not require high channel counts, DSP acceleration, or sync.

The components that comprise a Pro Tools | HD system — Pro Tools | HD software, HDX or HD Native card, and HD Series audio interface — are available à la carte and priced at an even greater value so audio professionals can flexibly and affordably define the system that fits their needs.

Fulfilling key promises of Avid Everywhere, these advancements, enabled by the MediaCentral Platform, accelerate recording, editing, and mixing workflows so audio professionals can create the highest-quality content more powerfully, efficiently, and affordably.

This article is also available to read at BFV online here, page 1.


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