ITV Signs New Deal With The Met Office

ITV has entered a new deal with the Met Office.

The Met Office has been providing weather services to ITV for over 25 years, and has worked with ITV on the new look weather graphics, which launch on air from today across ITV’s national, regional, and Good Morning Britain bulletins.

Michael Jermey, ITV's Director of News and Current Affairs, said: "We are pleased to be extending our established working relationship with the Met Office, who continue to provide the highest quality and most accurate weather forecasts for our audiences. The new look weather service we have developed which is on air from today means even more detailed forecasts for our audiences across the UK."

Rob Varley, Chief Executive of the Met Office, said: "The Met Office is proud of its long association with ITV. The new service we're launching today is the latest exciting development in our work together and will ensure ITV's UK audiences continue to receive our trusted forecasts and critical warnings so they are prepared for whatever the weather may bring."

ITV commissioned research to understand how current viewers and consumers engage with the weather and the results have informed ITV's strategy for weather services, and given direction to the new design of weather graphics and presentation.

www.itv.com