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IABM Strengthens European Presence

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The IABM has appointed Fernando Lopez Cisneros as Director, Europe.

The newly-created position will strengthen the organisation's presence in the market. Over the past year, the IABM has also established regional representation in APAC, North America and MENA.

Lopez will be responsible for delivery of the full range of IABM member services and support to vendors in Europe. He will also focus on recruiting more European members to IABM, creating a more coordinated and effective voice in regional matters and internationally. Key to achieving this initiative, Mr Lopez will drive the establishment of an IABM European Council, planned for early 2017.

Mr Lopez said: "As IABM Director for Europe, I am committed to building closer relationships between IABM and its European members, ensuring that they all receive maximum benefit from the wide range of services IABM has to offer. I am also looking to add further local value through introducing symposiums, technical and marketing presentations around the region – and also to ensure that European members benefit from a closer relationship with their colleagues in other geographies."

"Fernando Lopez brings a massive breadth and depth of industry experience to his new role as IABM Director, Europe, making him the perfect choice to reinforce IABM's presence and influence in Europe," added Peter White, CEO, IABM. "He also has the energy, skills and contacts to drive the establishment of a European Council to more fully represent regional members' interests. We welcome Fernando to our growing worldwide team and we look forward to growing our membership markedly in Europe and to the greater engagement with our European members that his appointment will bring."

Image: Fernando Lopez Cisneros.


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