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05/04/2016

Triveni Digital Simplifies Migration To ATSC 3.0

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The traditional broadcast business model, which consists of local TV stations primarily making revenue from advertising during linear TV programming, may be about to change, says Ralph Bachofen, Vice President of Sales and Marketing at Triveni Digital.

Recently, advanced broadcast television technologies have emerged, promising to help local stations deliver significant service improvements, expand upon the range of services they currently offer, and implement new business models. These technologies will be part of a new broadcast television standard that the ATSC is currently working to define.

ATSC 3.0 will fundamentally change the way that broadcasters deliver TV content. With over-the-air signals being IP-based and broadband an integrated component of the delivery platform, broadcasters will be able to send new types of services and media enhancements such as interactivity, advanced service guides, emergency communications support, addressable content for dynamic targeted advertisements, and personalization/localization, with ultimate flexibility and signal reception robustness.

Yet, challenges lie ahead. In the ATSC 3.0 environment, broadcasters will need to determine an effective strategy for managing the high volume of data, metadata, and signaling structures used to deliver new services and media types. A coherent approach to gathering, packaging, and delivering these underlying elements will also be critical.

At the 2016 NAB Show, booth SU15402, Triveni Digital will launch its new Broadcast Services Management Platform, providing broadcasters with a complete solution for managing ATSC 3.0 and 1.0 workflows in the face of impending service growth and increasing complexity. The Broadcast Services Management Platform will ensure broadcasters make a seamless migration to ATSC 3.0 and can start deploying new features and services, while supporting the current (legacy) broadcast infrastructure for the duration of the expected transition phase.

A major component of the platform is Triveni Digital's new GuideBuilder XM signaling and announcement system, which offers unified functionality per ATSC 3.0 candidate standard, along with support for legacy standards such as ATSC 1.0 PSIP and DVB-SI. Through the system's user-friendly interface, broadcasters can manage metadata across multiple stations, unifying the generation and management of metadata via centralized, distributed, or cloud workflows for channel sharing agreements. By enabling broadcasters to deliver advanced electronic programming guides (EPGs) and localized, enhanced emergency alerts in the ATSC 3.0 era, GuideBuilder XM improves the television viewing experience.

During NAB, Triveni Digital will also show the StreamScope EM-50 enterprise manager, a centralized software solution that streamlines video quality assurance and compliance regimes in ATSC 1.0 and future ATSC 3.0 architectures. Offering a seamless connection to Triveni Digital's StreamScope RM-50 transport stream monitors, the EM-50 enables broadcasters to proactively detect, isolate, and resolve problems that degrade video services, allowing system-wide compliance with federal regulations such as the U.S. CALM Act and FCC closed caption requirements. StreamScope EM-50, in conjunction with strategically placed RM-50s, is especially well suited for today's tiered broadcast engineering organizations, where a lead engineer is responsible for the technical operations of several broadcast stations.

By providing broadcasters with a comprehensive approach for migrating to ATSC 3.0, while maintaining support for the current broadcast infrastructure, Triveni Digital simplifies broadcast services management and quality assurance operations for the next era of digital television, enabling better TV.

www.trivenidigital.com

(JP/LM)
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